- median age: 40
- median household income: $100,000 with a signifigant percentage above
- male: 70%
- college grad: 70%
- married: 60%
- households with children: 20%

Key competitors:
Z3 Roadster and Coupe
Honda S2000
Mercedes SLK
Porsche Boxster

"Buyers will be self-confident. We'll see opinion leaders and unconventional individualists. These are people whose pro-active approach to life would be enhanced by the sporting character and individuality of the TT."

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