Audi: 2004 in Review

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December 26, 2004

Compiled by: Jason Teller

In a grand gesture towards success and longevity, AudiWorld starts a new feature in 2004 that we will duplicate for years to come: a month-by-month look back at the major Audi happenings from the past year.

Readers will be able to quickly see the news and events which dominated the world of Audi in 2004, as well as diving into each article for more comprehensive information. We have also designated a single newsworthy item as the Audi Event of the Year. This year it’s the Paris Motor Show where Audi not only showed the B7 A4 and S4 models for the first time, but also designated the production version of the Pikes Peak SUV as the Q7.

So dig right in to what will be the last major feature of the year on the pages of AudiWorld while we’re busy preparing for the upcoming Los Angeles and Detroit auto shows. Happy 2004 and best wishes to all of our readers for 2005.


    January 2004 – Audi’s A4 DTM Rollout
Audi was still putting the finishing touches on its cars and plans for its re-entry into what would be a fantastic 2004 DTM season.
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    February 2004 – Audi Annual Press Conference for the 2003 Financial Year
The Audi brand set a new sales record in 2003 for the tenth year in succession, selling 769,893 vehicles worldwide.
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    March 2004 – Geneva International Motor Show
The world debut of the redesigned Audi A6 came in Geneva.
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    April 2004 – New York International Auto Show
The ultimate in propaganda: placing an outrageously styled, futuristic Audi sports coupe into the middle of a summertime sci-fi action flick. The RSQ was shown at NYIAS.
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    May 2004 – Dream Start for Audi in the LMES
Audi has dominated the motorsports series in which it has competed over the past couple of years. The beginning of 2004 for the Audi R8’s was no exception.
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    June 2004 – “Japanese” Audi R8 wins Le Mans
Roughly 200,000 spectators witnessed a triple Audi victory at the 24-hour race at Le Mans and one of the tightest finishes in Le Mans’ history.
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    July 2004 – The Audi A3 Sportback
Billed as having the “sporting elegance of a coupé and the versatility of a five-door vehicle”, the A3 Sportback has been long-awaited in North America.
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    August 2004 – The August Horch Museum Opens
Situated at the the birthplace of Audi – the original factory where August Horch established the Audi Automobilwerke GmbH in 1910 – a new Horch museum opened in August.
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    September 2004 – Paris Motor Show
Audi Event of the Year

Audi revealed that its production SUV would bear the name Q7 and also showed the new B7 A4/S4 model in Paris in September.
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    October 2004 – DTM Masterpiece
Audi claimed the drivers’, teams’ and manufacturers’ titles in a dream 2004 DMT season.
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    November 2004 – Johan De Nysschen New AoA Executive Vice President
Following a quick nine month stint by former BMW executive Axel Mees, Audi of America shuffled its leadership at the end of November.
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