Audi A6 Wins New Australian Design Award

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August 3, 2005

Source: Audi of America

The Audi A6 has been awarded the prize for the ‘Best Exterior Design’ at the inaugural Wheels Automotive Design Awards (WADA) in Sydney, Australia.

The Wheels Automotive Design Awards (WADA), announced yesterday, were established by Wheels magazine in conjunction with the Australian Design Awards. The awards celebrate both the art and science of car design, clearly highlighting Australia’s best-looking and most cleverly-designed motor vehicles.

In winning the ‘Best Exterior’ award, the Audi A6 was described as ‘Radiating quality from every shutline, pore and taut surface of its being. Audi’s new A6 is the deserved winner of the WADA award for exterior excellence.’

In the words of one of the judges, the A6 wears its sheetmetal like tightly drawn skin stretched over a frame.

According to Wheels editor, Ged Bulmer, “Survey after survey proves that styling – how a car looks – is the highest priority after price for most new-car buyers.”

“People care about how they look in their cars, but, increasingly, they also think about how they work. These awards (WADA) recognise that important mix of form and function,” Bulmer added.

An eclectic panel of 11 judges – ranging from motoring journalists, (including well-known former Autocar scribe, Peter Robinson) to architects, and from fashion editors to professional designers – came together to cast a critical eye over the 13 finalists shortlisted during the judging process.

Wheels is read by almost 400,000 Australians every month and is recognised as Australia’s foremost motoring magazine.

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