AUDI AG: new sales record after 11 months
- Full year 2013 volume already exceeded in November
- Sales chief Luca de Meo: “Strong year-end sprint for Audi”
- New-generation Audi A6 launched in the first European markets
“Our performance in November shows that we are keeping up the pace as we sprint towards the year‑end,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “Our large export markets in particular are driving the growth of the four rings at this time.”
In China Audi handed over 52,544 vehicles (+18.5%) to their new owners. The Audi Q3 provided a strong boost, with demand for the compact SUV growing by 49.8 percent. Since January, the Ingolstadt‑based company has sold a total of 516,356 cars in the Middle Kingdom – and thus more than half a million units for the first time.
In the United States, 16,640 deliveries (+22.0%) made for the 47th record‑breaking month in a row. U.S. bestseller was once again the Audi Q5 with 4,184 units (+16.8%). In theUnited Kingdom (+21.6%), Audi broke through the 150,000 mark for the first time, with 11,295 cars in the month and 150,856 deliveries since January.
Audi sales in the northern European markets also continued to perform positively: The company managed to further increase its volumes in Sweden (+20.7%), Denmark (+12.3%) and Norway (+8.9%) in November. Southern Europe is also proving more stable than a year ago: Deliveries rose by 5.1 percent in Italy, and in Spain by as much as 9.2 percent to 36,507 cars since January.
In the German domestic market, Audi sales were up 2.8 percent to 240,849 units since the start of the year. Compared with the strong month in the same period last year, which coincided with the first deliveries of the Audi A3 Sedan to customers, sales fell to 19,901 vehicles (-4.3%) in November. The demand for the brand’s full‑size models increased by 7 percent in the same period. The Audi A6 in particular proved popular among customers in Germany (+23.0%). The new generation of this model was launched in the first European markets in November.
Sales AUDI AG | In November | Cumulative | ||||
2014 | 2013 | Change from 2013 | 2014 | 2013 | Change from 2013 | |
World | 146,250 | 132,037 | +10.8% | 1,591,100 | 1,444,742 | +10.1% |
Europe | 58,750 | 57,772 | +1.7% | 713,900 | 684,356 | +4.3% |
– Germany | 19,901 | 20,804 | -4.3% | 240,849 | 234,212 | +2.8% |
– UK | 11,295 | 9,292 | +21.6% | 150,856 | 134,846 | +11.9% |
– France | 4,775 | 4,622 | +3.3% | 53,093 | 52,894 | +0.4% |
– Italy | 3,956 | 3,910 | +1.2% | 45,696 | 43,481 | +5.1% |
– Spain | 2,477 | 2,275 | +8.9% | 36,507 | 33,422 | +9.2% |
– Russia | 2,683 | 3,468 | -22.6% | 31,031 | 33,565 | -7.5% |
USA | 16,640 | 13,636 | +22.0% | 162,773 | 141,048 | +15.4% |
Mexico | 1,026 | 990 | +3.6% | 11,481 | 10,376 | +10.6% |
Brazil | 1,256 | 477 | +163.3% | 12,122 | 5,907 | +105.2% |
China (incl. Hong Kong) |
52,544 | 44,334 | +18.5% | 516,356 | 443,664 | +16.4%
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