Audi of America February sales grow by 12 percent with the A5, Q3 and Q5 in the lead
Audi of America continues their sales roll with a 12% increase with 2 all new models (A5 and Q5), as well as the Q3. As well, Audi brand loyalty has increased 3%, while Audi competitors have seen declines in the same time period.
Market highlight: Boston
Audi finished 2017 ranked second in Boston, a top 10 market, outperforming our national market share
| AUDI US SNAPSHOT | –MTD– | –YTD– | ||||
| Model Line | Feb ’18 Actual | Feb ’17 Actual | Yr/Yr % change | Feb ’18 YTD Actual | Feb ’17 YTD Actual | Yr/Yr % change |
| A3 | 1,510 | 1,915 | -21% | 2,653 | 3,721 | -29% |
| A4 | 2,331 | 2,547 | -8% | 4,610 | 4,506 | 2% |
| A5 | 1,888 | 333 | 467% | 3,487 | 637 | 447% |
| A6 | 842 | 1,094 | -23% | 1,593 | 2,102 | -24% |
| A7 | 268 | 471 | -43% | 476 | 885 | -46% |
| A8 | 124 | 251 | -51% | 236 | 505 | -53% |
| Q3 | 1,611 | 1,103 | 46% | 2,936 | 2,284 | 29% |
| Q5 | 4,469 | 3,294 | 36% | 8,557 | 6,930 | 24% |
| Q7 | 2,321 | 2,477 | -6% | 5,198 | 4,888 | 6% |
| R8 | 11 | 65 | -83% | 35 | 130 | -73% |
| TT | 76 | 191 | -60% | 181 | 354 | -49% |
| Total Audi Sales | 15,451 | 13,741 | 12% | 29,962 | 26,942 | 11% |
| Total CPO Sales | 4,469 | 3,476 | 29% | 8,583 | 6,883 | 25% |