Audi of America reports July sales increase as new A5 Sportback and Q7 lead consumer demand

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Audi of America reports July sales increase as new A5 Sportback and Q7 lead consumer demand

  • Q7 sales rose 44 percent for best–ever month for model
  • Sales of A5 more than tripled; Demand for A4 sedan increased 1.5 percent
  • Audi SUV sales increased 4.1 percent for the month


HERNDON, Virginia, August 1, 2017 – Audi of America reported a July sales increase of 2.5 percent to 18,824 vehicles, led by the Q7, the Q3 and the new A5 Sportback.

July was the 79th straight month of record sales for Audi of America. The previous July record was set last year with 18,364 deliveries. Through July, Audi has sold 121,795 vehicles in the U.S., outpacing the premium market.

Audi SUV sales were 9,338, led by 3,334 deliveries of the Q7, the model’s best month ever. The Q7 has now risen 18 percent this year through July. Sales of the Q3 rose 3.8 percent to 1,888. Through the first half of the year, Audi SUV sales have risen 4.1 percent. Deliveries of the new Q5 are down because of inventory constraints. For the year, Q5 sales have risen 11 percent to 29,863.

The new A5, including the coupe, Sportback and Cabriolet, more than tripled to 2,255 vehicles, led by the Sportback, with 1,164 deliveries. The A4 sedan posted sales of 2,652, a 1.5 percent increase for the month and 14 percent year-to-date, as Audi sedans continue to outperform a challenging market for sedans.

“Audi is showing that you can win in a challenging segment with design and technology, based on the positive customer response,” said Cian O’Brien, chief operating officer, Audi of America.

AUDI US SNAPSHOT –MTD– –YTD–
Model Line July ’17 Actual July ’16 Actual Yr/Yr % change July ’17 YTD  Actual July ’16 YTD Actual Yr/Yr % change
A3 2,300 3,038 -24% 14,837 19,622 -24%
A3 e-tron 218 349 -38% 2,338 2,291 2.1%
A4 2,652 2,612 1.5% 19,921 17,531 14%
A5 2,255 744 203% 8,994 5,078 77%
A6 1,218 1,822 -33% 9,187 10,150 -9.5%
A7 266 417 -36% 2,556 3,473 -26%
A8 270 327 -17% 1,871 2,268 -18%
allroad 271 131 107% 1,654 968 71%
Q3 1,888 1,819 3.8% 10,974 10,287 6.7%
Q5 4,116 4,833 -15% 29,863 26,819 11%
Q7 3,334 2,322 44% 20,066 17,063 18%
R8 73 88 -17% 554 350 58%
TT 181 211 -14% 1,318 1,689 -22%
Total Audi Sales 18,824 18,364 2.5% 121,795 115,298 5.6%
Total CPO Sales 4,594 4,066 13% 26,831 27,130 -1.1%

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