Audi Annual Report takes Platinum and Gold at 2010 Vision Award

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July 26, 2011

Source: Audi of America

· League of American Communications Professionals honors Audi with two awards for its latest Annual Report

· Platinum in the category Automobiles and Components and Gold in the Europe/Middle East/Africa region

INGOLSTADT, Germany – The League of American Communications Professionals has honored the Audi Annual Report with the 2010 Vision Award in Platinum and Gold. Audi was chosen over six other finalists in the category Automobiles & Components. The Annual Report also garnered a Gold Award in the Europe/Middle East/Africa region for its accomplished narrative.

Axel Strotbek, Audi Board Member for Finance and Organization, considers the awards as confirmation of successful communications that appeal equally to customers, shareholders and journalists. “Our Annual Report impresses with exciting stories and innovative media integration.”

The Audi Group has been publishing its Annual Report with an informative yet entertaining magazine section since 2005. This section includes articles from renowned authors on current topics as well as on the values and strategy of the Audi brand. The motto of the current Annual Report is “New departures. The next chapter in mobility,” and describes how Audi is shaping the future of the automobile. Rally legend Stig Blomqvist, for example, tests the e-tron Silvretta electric supercar; another article shows how water, wind and the sun can be used as renewable energy sources for electric cars. Besides the print edition, there is also a multimedia microsite, a mobile site for smartphones, apps for the iPhone and the iPad plus a podcast.

One highlight of the online Annual Report is the optional webcam navigation. The reader can page through the virtual world of Audi with just a motion of the hand – no mouse, keyboard or touchscreen required. The innovative concept of the Annual Report impresses the world over thanks to the comprehensive media integration and has already garnered multiple awards.

The League of American Communications Professionals has presented the Vision Award since 2002. More than 5,000 entries from 25 countries are submitted each year. The judges assess the publications according to the following criteria: first impression, report cover, letter to shareholders, report narrative, report financials, creativity, message clarity and information accessibility. The Vision Award is presented in 79 categories and six times as a Special Award in the categories Sustainability Reports and Online Reports. The 2010 Vision Award marks the third time after 2007 and 2008 that Audi has taken the Platinum Award in the category Automobiles & Components.


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