Audi Debuts U.S. Driving Experience
AUBURN HILLS, Mich., July 16 /PRNewswire/ — Would you like to improve your driving skills and put them to test in a $100,000 sports car? Audi of America, Inc. and Emotive Group will give consumers that chance, as part of the new Audi driving experience that kicks-off with a five-city tour in Miami this month.
The 2007 Audi driving experience will run from July through December and feature a national tour with signature events in five major markets –
Additionally, the tour will offer two driving programs: a complimentary two-hour introductory program that will teach the fundamentals of driving including handling, braking, control and safety, and a paid-for half-day enthusiast program, which includes more seat time and an opportunity to drive the R8 and RS 4 on the racetrack. The third program, the Audi sportscar experience, will be headquartered at Emotive’s multi-million dollar facility located trackside at Infineon Raceway in Sonoma, Calif., and will feature driving instruction in high-performance Audi vehicles such as the R8, RS 4, S8 and S5. This venue will provide Audi with a strategic corporate-branded base in the beautiful wine country of Sonoma Valley.
“The Audi driving experience could teach you skills that may one day save your life,” said Scott Keogh, Chief Marketing Officer, Audi of
The Audi driving experience is an opportunity to reinforce the company’s signature Truth in Engineering campaign by allowing consumers to
Miami (Homestead-Miami Speedway, Homestead, FL)
Chicago (Autobahn Country Club, Joliet, IL)
New York (Pocono Raceway, Long Pond, PA)
San Francisco (Infineon Raceway, Sonoma, CA)
Los Angeles (California Speedway, Fontana, CA)
* 2 hour Introductory Program, ** Half-day Enthusiast Program
The Audi sportscar experience will operate form Infineon Raceway starting approximately August 1, and will average 180 event days per year
About Audi of America, Inc.
Audi’s history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of more than 260 Audi dealers currently offers a line of premium vehicles that include the Audi A3 compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV; the all-aluminum Audi A8; the new V10-powered S6 and S8 performance sedans; and the all-new 2008 TT Coupe and Roadster models.
About Emotive Group
Emotive Experiential Performance is a marketing agency that creates events delivering that very special moment when a person experiences the