Audi Debuts U.S. Driving Experience

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July 16, 2007

Source: Audi of America

AUBURN HILLS, Mich., July 16 /PRNewswire/ — Would you like to improve your driving skills and put them to test in a $100,000 sports car? Audi of America, Inc. and Emotive Group will give consumers that chance, as part of the new Audi driving experience that kicks-off with a five-city tour in Miami this month.

The 2007 Audi driving experience will run from July through December and feature a national tour with signature events in five major markets –
Miami, Chicago, New York, Los Angeles and San Francisco – and will be conducted on renowned racing circuits such as Homestead Miami Speedway,
Autobahn Country Club, Pocono Raceway, California Speedway and Infineon Raceway. The tour will offer the opportunity to drive the most current Audi vehicles including the TT, A4, Audi Q7 and all-new S5, available this fall. Participants in the half-day enthusiast program will experience the 420-horsepower R8 and RS 4 up close.

Additionally, the tour will offer two driving programs: a complimentary two-hour introductory program that will teach the fundamentals of driving including handling, braking, control and safety, and a paid-for half-day enthusiast program, which includes more seat time and an opportunity to drive the R8 and RS 4 on the racetrack. The third program, the Audi sportscar experience, will be headquartered at Emotive’s multi-million dollar facility located trackside at Infineon Raceway in Sonoma, Calif., and will feature driving instruction in high-performance Audi vehicles such as the R8, RS 4, S8 and S5. This venue will provide Audi with a strategic corporate-branded base in the beautiful wine country of Sonoma Valley.

“The Audi driving experience could teach you skills that may one day save your life,” said Scott Keogh, Chief Marketing Officer, Audi of
America. “The Audi experience gives you the opportunity to experience real-world driving in a safe and controlled environment.”

The Audi driving experience is an opportunity to reinforce the company’s signature Truth in Engineering campaign by allowing consumers to
learn the truth about Audi products and the brand through exciting, hands-on driving experiences. More than 10,000 total attendees are expected
across all Audi driving experience programs per year. For more information about the Audi driving experience, visit, live Monday, July 16 or call 1-800-466-5792.


Miami (Homestead-Miami Speedway, Homestead, FL)

  • July 28 – 30 *
  • July 31 **
  • August 1 **
  • September 29 – 30 *
  • October 1 – 2 **
  • October 6 – 7 *

    Chicago (Autobahn Country Club, Joliet, IL)

  • August 14 – 16 *
  • August 21 – 22 **
  • October 24 – 26 **
  • October 27, 29 *
  • October 30 – 31 **

    New York (Pocono Raceway, Long Pond, PA)

  • August 30 – 31 *
  • September 4 *
  • September 6 **
  • October 16, 18 *

    San Francisco (Infineon Raceway, Sonoma, CA)

  • September 12, 16 **
  • September 13 – 15 *
  • November 27 **
  • November 28 – 30 *
  • December 1 – 2 *
  • December 3 **

    Los Angeles (California Speedway, Fontana, CA)

  • November 10 -12 *
  • November 16 – 18 **
  • December 15, 16 *
  • December 17, 18 **

    * 2 hour Introductory Program, ** Half-day Enthusiast Program

    The Audi sportscar experience will operate form Infineon Raceway starting approximately August 1, and will average 180 event days per year
    during a full year of operation.

    About Audi of America, Inc.

    Audi’s history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of more than 260 Audi dealers currently offers a line of premium vehicles that include the Audi A3 compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV; the all-aluminum Audi A8; the new V10-powered S6 and S8 performance sedans; and the all-new 2008 TT Coupe and Roadster models.

    About Emotive Group

    Emotive Experiential Performance is a marketing agency that creates events delivering that very special moment when a person experiences the
    product difference for themselves. They live it, they breathe it, they own it. This is the start of brand ownership which leads to brand loyalty and then, with Emotive’s help, a cult following. Last year more than two million people were convinced by Emotive events. Emotive has offices in
    Sonoma, California; London, England; and Munich, Germany. Connecting people with cars.


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