From January through March, the premium manufacturer delivered 455,754 automobiles of the Audi brand to its customers, which is four percent more than in the first quarter of last year (Q1 2015: 438,171). Revenue of €14,511 million was one percent lower than in the prior‑year period (Q1 2015: €14,651 million), primarily due to disadvantageous exchange-rate effects and intense competition in some markets.
Operating profit of €1,202 million (Q1 2015: €1,422 million) includes negative special items in connection with potentially defective Takata airbags. Audi is cooperating with the US National Highway Traffic Safety Administration (NHTSA) in order to clarify the extent to which additional Audi automobiles might have to be recalled in the United States. Audi recognized a provision of €100 million for that eventuality in the first quarter. Excluding special items, the Audi Group achieved operating profit of €1,302 million (Q1 2015: €1,422 million) and an operating return on sales of 9.0 percent (Q1 2015: 9.7 percent).
“Besides exchange-rate movements and special items, operating profit also reflects our high advance expenditure,” stated Axel Strotbek, Board of Management Member for Finance and IT at AUDI AG. “Nonetheless, our operating return on sales is within our strategic target corridor of eight to ten percent.” This year, Audi is setting the course for its future in many important fields: With the Q2, the brand is launching a completely new model, it is putting its plant in Mexico into operation and is launching its successful Q7 and A4 models in important foreign markets. The Audi Group plans capital expenditure of more than €3 billion this year.
The Audi Group’s profit before tax for the first quarter of 2016 amounts to €959 million (Q1 2015: €1,497 million) and its return on sales before tax is 6.6 percent (Q1 2015: 10.2 percent). The change compared with the prior‑year period is primarily due to market‑related valuation effects from currency‑hedging transactions.
The Audi Group’s targets for the full year continue to apply. For 2016, a moderate increase in deliveries of Audi vehicles is anticipated. Depending on economic conditions and exchange‑rate developments, the premium manufacturer also expects moderate revenue growth.
Audi anticipates a continuation of intense competition in some key markets. Another factor is the technological shift in the automotive industry towards alternative drive concepts and increased digitization. Nonetheless, Audi once again aims for an operating return on sales within its strategic target corridor of eight to ten percent.
“We make sure we achieve our profitability targets by means of consistent cost management. This gives us the financial scope for our path of investment and innovation,” stated Strotbek. With the coming generation of the A8, Audi is putting piloted driving on the market for the first time. And in 2018, the brand will launch its first fully electric car in a large series.