Audi is New Automobile Partner of Real Madrid

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July 10, 2003

Continuing its strategy of forming partnerships with leaders in global sports, Audi signed an agreement today with Real Madrid football club, recently crowned as Spanish League Champions, to become the club’s automobile partner for the next three seasons.

The agreement was signed today at the Audi Forum in Madrid by Florentino Pérez, President of Real Madrid C.F. and Dr. Martin Winterkorn, Chairman of the Board of Management of AUDI AG.

“Audi and Real Madrid is a perfect partnership of equals. We can both look back at over 100 years of international success and we are both committed to even greater success in our respective fields in the future”, said Dr. Winterkorn. „Our partnership with a club such as Real Madrid will create a positive impact for Audi not just in Spain, but in football-loving countries throughout the world”.

As of today, Audi will, through its Spanish importer, make 30 vehicles available to the team and management of Real Madrid football club. The agreement signed today enables Audi to promote itself inside the Bernabéu stadium and to publicise its new partnership using images of the entire Real Madrid team.

“This alliance is a further example of our strategy to partner with leading international companies”, commented Florentino Pérez. „Audi is renowned worldwide for its sportiness and elegance, which it makes it a natural partner for Real Madrid”.

“The partnership between Audi, the leading luxury car brand in Spain, and Real Madrid, the footballing champions of Spain, shows the desire we have for more success for Audi in this country,” explained Jesús Gasanz, Director Audi in Spain. „We are delighted to be the automotive partner for Real Madrid and will make available to the club some of the most desirable luxury cars on the market.”

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