Audi Named a Top 100 Global Brand Again By Business Week and Interbrand

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August 1, 2005

Source: Audi of America

AUBURN HILLS – For the fifth consecutive year, Business Week has teamed up with Interbrand, a leading brand consultancy, to publish a ranking of The 100 Top Global Brands by dollar value where Audi once again appeared.

Audi climbed two spots on the list with a 12% increase in its calculated value. Reasons cited for the increase included a big improvement in initial quality as reported by J.D. Power in their 2005 Initial Quality Study and 8.2% higher sales worldwide.

According to Interbrand, the 2005 rankings rewarded companies that focus ruthlessly on every detail of their brands, honing simple, cohesive identities that are consistent in every product, every market around the world, and every contact with consumers. A dollar value is calculated for each brand using a mix of publicly available data, projected profits, and variables like market leadership. The article along with the Global Brand Scorecard appears in the August 1 issue of Business Week.

Business Week is the best-selling global business magazine, with a worldwide circulation of nearly 1.2 million and 5.6 million readers each week. In its seventy-sixth year of publication, Business Week is published weekly by The McGraw-Hill Companies in New York and is distributed in 140 countries.

Interbrand, the leading brand consultancy and authors of the annual ranking of The 100 Top Global Brands, published by Business Week, combines the rigorous strategy and analysis of a management consulting practice with the entrepreneurial and creative spirit of branding and design. Founded in 1974, Interbrand has offices in over 30 cities in more than 20 countries around the globe and clients from among the most respected businesses.

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