Audi November sales maintain record share pace

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December 01, 2009

Source: Audi of America

-Audi November sales total 6,810 vehicles; year-to-date imported luxury market share in U.S. maintains record high of 8.3%

– Best month in 2009 for Audi Q5 and S4 models

– Launch of A3 TDI, strong Q7 TDI sales continue fuel-efficiency leadership for Audi

HERNDON, Va., Dec 1, 2009  –  Audi today reported November U.S. sales of 6,810 luxury performance cars and SUVs, a result that maintained the Audi share of U.S. imported luxury vehicle sale at record levels so far this year.

Through the first 11 months of the year, the Audi share of the imported luxury car market in the U.S. stood at 8.3% compared to 7% from a year earlier, based on preliminary industry sales reports. For the month of November 2009, the Audi share also stood at 8.3%.

November sales of the Audi Q5 and S4 models were strong. The popular Q5 crossover achieved 1,509 sales in November, exceeding the record set in August 2009. The S4 sedan also saw its best month since its September 2009 launch.

Audi also enjoyed another positive month for its TDI ® clean diesel offerings. Sales of the much-anticipated A3 TDI began in the month. With an EPA estimated 42 MPG highway mileage, it achieves the best fuel-economy of any luxury car in the U.S. For November, TDI models made up 43% of all A3 sales.

The Q7 TDI experienced a strong consumer response that elevated the TDI mix of Q7 sales to 46%, notably impressive in light of tight inventories.

“Consumers’ reception to our newer models, including the Q5 and S4 sedan has proven nothing short of enthusiastic, which affirms that our design and engineering efforts were precisely on target,” said Johan de Nysschen, President, Audi of America. “We are encouraged by these latest sales figures and have an optimistic outlook on the coming months.”

Audi A5 Coupe and Cabriolet sales of 1,074 cars made November the second-best month of 2009 for that popular model line.

Audi Certified Pre-Owned Sales for November were 1,535 for the month, bringing year-to-date CPO sales to 26,439.

 Model Line   Nov-09 actual   Nov-08 actual  Yr/Yr % change   Nov-09 YTD actual   Nov-08 YTD actual  Yr/Yr % change
A3   391   409   -4.4%   3,302   4,398   -24.9%
A4   2,532   3,304   -23.4%   33,515   39,489   -15.1%
A5   1,074   569   88.8%   8,418   5,625   49.7%
A6   527   717   -26.5%   5,990   10,738   -44.2%
A8   104   122   -14.8%   1,358   2,705   -49.8%
Audi Q5   1,509   0   0.0%   12,073   0   0.0%
Audi Q7   500   911   -45.1%   6,623   12,002   -44.8%
R8   56   150   -62.7%   647   785   -17.6%
TT   117   606   -80.7%   1,760   4,306   -59.1%
Total Audi Sales   6,810   6,788   0.3%   73,686   80,048   -7.9


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