Audi ranks within ALG top 3 luxury brands for 2010

By -

December 22, 2009

Source: Audi of America

• Second consecutive year within ALG top 3 luxury brands

• Top German luxury brand for residual values

• Audi S5 wins residual value award within “Luxury Sports Car” category

HERNDON, Va., December 22, 2009 – The Audi S5 provides the best residual values to its owners, more than other luxury sports cars, according to ALG. The Audi brand also ranks among the top 3 luxury brands for predicted residual value for the second consecutive year, the highest amongst German luxury competitors.

ALG’s 11th annual Residual Value Awards, for the 2010 model year, honored the vehicles in each industry segment that ALG predicts will retain the highest percentage of their original price after a three-year period.

ALG determines the award winners after carefully studying the competition in each segment, historical vehicle residual value performance and industry trends. Vehicle quality, production levels relative to demand, and pricing strategies are among the key factors that affect ALG’s residual value forecasts.

“Audi residual values rank amongst the highest in the luxury segment,” said Johan de Nysschen, President, Audi of America. “The recognition from ALG further confirms that owning an Audi is worthwhile for our customers in many ways.”

“We believe Residual Value remains the best metric for evaluating the overall strength of an automotive brand, and we congratulate Audi for the proven success of their brand and S5 model,” said James Clark, General Manager of ALG. “The ALG Residual Value Awards are recognized throughout the industry and by consumers as the mark of a healthy brand; winning this award is a testament to an exceptionally strong product and all of us at ALG are pleased to recognize that accomplishment.”

Comments ()