Audi Reveals Details of Super Bowl Ad

Audi today revealed details of its 60-second TV spot set to air in the first break after kick-off of Super Bowl XLV. The spot called “Release the Hounds” will feature an irreverent, satirical overtone and follow two well-dressed inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury and will culminate with an unforgettable and comical cameo at the end.

“Release the Hounds” is a continuation of the Audi’s mission to define Progressive Luxury. During the NFL playoffs, Audi launched a 60-second Super Bowl prelude ad called “Goodnight,” which tapped into viewers’ notions of old luxury with the help of an unlikely literary inspiration: Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. The 60-second spot methodically said goodnight to the age of old luxury by taking the viewer on a journey through a traditional-style mansion, and ended by introducing the all new 2011 Audi A8 sedan.

Audi’s 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.