Audi Sales Satisfaction Growth Outpaces Industry, J.D. Power Notes

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November 20, 2008

Source: Audi of America

  • Audi posts largest ranking gain, moving up six spots from 2007 to 2008
  • Audi shows consistent improvement since 2005, gaining over 30 points in 3 years
  • Audi invested $1 billion to enhance customer experience
  • Audi set a record for new vehicle sales in October

    Audi’s consumer sales satisfaction ranking improved by an industry-leading six positions in 2008, according to data released by J.D. Power and Associates. The improvement caps a three year rise of over 30 index points by Audi, as measured in satisfaction from retail purchasers and lessees of new cars and light trucks.

    “Audi has made a commitment to aggressive growth in the U.S., through increased sales, visibility, and customer satisfaction,” said Johan de Nysschen, executive vice president, Audi of America. “In addition to bringing best-in-class product innovations to the U.S., we’ve also invested heavily in our dealer network, by switching to an exclusive dealer strategy and stimulating $1 billion in dealer investment in our showrooms. Our record sales and customer satisfaction prove that our investment is paying off.”

    J.D. Power and Associates 2008 Sales Satisfaction Index (SSI) StudySM is a comprehensive analysis of the new-vehicle purchase experience. Audi’s overall SSI score is based on five categories combining vehicle price, delivery process, dealership facilities, salespeople, and the paperwork / finance process. With improvements from year to year, Audi’s score of 877 in 2008 is 30 points higher than three years ago and 16 points higher than 2007. Audi’s one year improvement over 2007 was three times the industry average of 5 points.

    Earlier this year, J.D. Power and Associates reported that Audi posted the greatest ranking improvement in initial quality in its 2008 J.D. Power Initial Quality Survey.

    The sales satisfaction numbers come on the heels of an impressive month in which Audi set a record for new vehicle sales in October, despite the worst sales climate in nearly 25 years.

    About Audi of America

    Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi line up is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful brands globally. Last year AUDI AG recorded its 12th consecutive record year for sales and profit growth. Visit or for more information regarding Audi vehicle and business issues.

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