Audi Signs Exclusive Agreement with Sirius Satellite Radio

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March 20, 2006

Source: Audi of America

AUBURN HILLS, Mich. – Audi of America, Inc. today announced that it will offer SIRIUS Satellite Radio as its exclusive satellite radio provider for Audi vehicles beginning with model year 2007 through 2012.

Previously, Audi offered both SIRIUS and XM satellite radio, but selected SIRIUS as its exclusive provider to reduce complexity in dealer ordering.

“We decided that the Audi customer demographic fit more closely with the type of content that SIRIUS Satellite radio provides,” said Wolfgang Hoffmann, head of Audi Product Management. “And we believe that SIRIUS will continue to grow and create programming that our Audi customers will desire.”

Today, the installation rate of satellite radio in Audi models is approximately 50 percent.

“We are very pleased that Audi will be offering SIRIUS exclusively beginning with the 2007 model year,” said Mel Karmazin, CEO of SIRIUS. “We have had an excellent relationship with Audi as a non-exclusive partner during the past few years, and we are very pleased that they have decided to increase their commitment through this new, exclusive agreement. We look forward to working with them in the future to provide their customers with the most compelling in-vehicle entertainment available.”

About Audi of America, Inc.

Audi’s history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 260 Audi dealers currently offers a line of premium vehicles that include the all-new Audi A3; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV (available June 2006); the all-aluminum Audi A8; and the award-winning TT Coupe and Roadster. Audi of America is headquartered in Auburn Hills, Michigan, and markets a line of luxury cars built in plants in Ingolstadt and Neckarsulm, Germany and Györ, Hungary. The parent company, Audi AG, is headquartered in Ingolstadt, Germany.


SIRIUS delivers more than 125 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 67 music channels available nationwide. SIRIUS also delivers 61 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games of the NFL, NBA and NHL.

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