Audi Sponsors k.d. lang 2004 Symphony Tour

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April 29, 2004

Source: Audi of America

AUBURN HILLS, Mich., April 29 /PRNewswire/ — Audi of America, Inc. is pleased to announce that it will be the presenting sponsor for 24 markets of k.d. lang’s upcoming tour across the United States and Canada. “Audi presents k.d. lang” will showcase lang’s incomparable voice paired with some of the world’s most remarkable symphony orchestras. The tour will run from April 30 – October 17, 2004.

“k.d. lang is a remarkable performer who truly embodies Audi’s Never Follow brand philosophy throughout her talents,” stated Michael Lembke, Audi’s director of marketing. “In 2003, Ms. lang was identified as one of Audi’s eight innovators and helped contribute to the successful launch of the Audi A8 L. We are proud to continue our partnership through support of her tour this year.”

This tour marks the first time that multi-Grammy Award-winner k.d. lang has performed live with symphony orchestras, and it is the first time she has engaged corporate sponsorship. “I was honored to be chosen by Audi as one of eight cultural innovators last year and admire the way Audi is actively involved with performing arts organizations in the U.S. and Canada, supporting symphonies and opera. I am specially grateful for their support of my tour with symphonies this year,” acknowledged k.d. lang.

Her performances are incredible live events due in part to the deep connection she shares with her audience. In select cities, Audi will host private hospitality events prior to the evening’s performance where invited guests will have an opportunity to meet k.d. lang.

“Audi presents k.d. lang” opens its North American tour at Jones Hall for the Performing Arts with the Houston Symphony Orchestra on Friday, April 30. A second concert follows on Saturday, May 1, and both shows begin at 8:00 p.m.A complete list of tour dates can be found on

Audi of America is headquartered in Auburn Hills, Michigan, and markets performance-oriented European luxury vehicles: the A4, A4 Cabriolet, A6, A8 L, TT and the allroad quattro. For more information about additional Audi- related events and corporate news, visit

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