Audi Sport launches Facebook page

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May 25, 2011

Source: Audi Motorsport

· New virtual meeting place for motorsport fans

· Over 1,000 fans within a few hours

· VIP tickets for the 24 Hours of Le Mans to be won

Ingolstadt, Germany – Audi Sport is now present on the social network “Facebook” website just in time for the 24 hour race at Le Mans on June 11/12. The new virtual meeting place attracted more than 1,000 motorsport fans within a few hours.

Audi wishes to give fans the possibility of informing themselves about the brand’s comprehensive motorsport program and to exchange views and opinions via its own Facebook profile. As an additional platform alongside the website, the official iPhone App “Audi Sport” and the digital “Audi Express” for the iPad, the Facebook profile specifically provides brief information, a limited quantity of previously unpublished photos among the many images and an insight into the company’s motorsport history which stretches back more than 30 years. Reports will be posted directly from the racetracks during all the brand’s factory supported events. Audi Sport will also start its own Twitter channel shortly.

Attractive prizes such as VIP tickets for the 24 Hours of Le Mans 2011 including overnight accommodation in the Audi Racing Hotel and fan merchandise from the Audi Sport collection can be won to celebrate the unveiling of Audi’s Facebook profile. One of the first “friends” of the new Audi Sport Facebook profile was Le Mans record winner Tom Kristensen who, like many of his race driver colleagues, is also active on the social network.

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