Bergdorf Goodman and the Exclusive Audi R8

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November 18, 2007

Source: Audi of America

The exclusive Audi R8, featured in the Bergdorf Goodman 2007 Holiday Gift Book, will be auctioned in a sealed-bid auction November 16th through December 14th. The highest bidder will collaborate with famed architect and interior designer, Tony Chi, to customize his/her own Audi R8 utilizing the Audi Exclusive color palette.

All proceeds from the winning bid above the starting bid price of $160,000 will be donated to a charity.

The Audi R8 is the first mid-engine sports car Audi has ever made. With a 420 hp V8 4.2L FSI engine and rear-based quattro® all-wheel drive system, the R8 has the performance capabilities unlike any Audi before it. It is no surprise that it is the first vehicle to ever be featured within the Bergdorf Goodman Holiday Gift Book. The auction winner will not only be one of the first R8 owners in the U.S., they will be the only person with an exclusive car custom-designed with Tony Chi.

About Tony Chi

Tony Chi has designed some of the most unique, refined and time-tested interiors around the globe, including Park Hyatt Shanghai (2008), Museum shop and Avus restaurant at Audi Forum Ingostadt, and Skylofts Las Vegas.

For over 25 years, Tony Chi has brought together some of the most diverse design talents from around the world and serves the most prestigious and demanding of global clients.

His design philosophy brings together an increasingly diverse palette of rich materials and a thorough understanding of how each of his spaces will be operated and enjoyed by its users. This philosophy has allowed tonychi and associates to become a design powerhouse of unrivalled reputation and global reach.

About Audi Exclusive

Audi customers usually spend considerable time in their vehicles and wish to tailor this space according to their own individual preferences, just like their home or office.

We created the Audi Exclusive program to offer all the flexibility needed to customize your Audi vehicle to match your individual style.

Leather of the finest quality, the most exquisite woods and inlays, enchanting colors, paint finishes and a host of optional extras – you are able to choose freely from a highly exclusive range. You have a virtual carte blanche when it comes to the materials, colors and the ways in which they can be combined.

With an emphasis on high-quality and unusual materials, your Audi is an expression of you.

Bids and Rules

Please check the link below for this once in a lifetime sealed-bid auction.


  • Bergdorf Goodman Auction
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