New Audi Models Join Hertz UAE Fleet

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January 25, 2005

Source: Audi Middle East

Dubai, UAE – Audi announced today it will be even more visible across the UAE with the signing of a mega deal to provide Hertz UAE – one of the region’s top car rental companies – with a number of its high-quality automobiles.

A consignment of Audi A4, Audi A6 and Audi A8 cars, all 2005 models, is joining Hertz UAE’s fleet which already boasts a variety of economy and luxury vehicles as well as 4x4s. The new additions to the Hertz UAE fleet, which were imported and delivered by Audi’s authorized dealer Al Nabooda Automobiles, will provide Hertz UAE’s customers with an even greater scope of choice. Hailed as the fastest growing franchisee in Europe, the Middle East and Africa during an international Hertz conference held in Athens, Greece in October last year, Hertz UAE grew its fleet by almost 60 percent during 2004 compared to the previous year.

“Drivers in Dubai are extremely image conscious and they are always on the look out for the very highest standards of quality. Audi has a wonderful reputation in this market for providing only the very best when it comes to engineering, so it was an easy decision for us to make” said Bob Farrow, General Manager, Hertz UAE.

With the addition of the racy Audi A4 to its fleet, Hertz UAE will be able to cater more to the needs of customers who are looking for a sporty and dynamic driving experience. Providing the ultimate in luxury, the Audi A6 and the Audi A8 will enable car renters to enjoy power, comfort and top design.

“At Audi, we are aiming to penetrate the fleet and car rental sectors in the Middle East. The fleet sector represents approximately 30% of our sales in Europe and we are confident that we have great growth potential in the Middle East region,” said Rene Koneberg, Sales Manager AGCC, Audi AG.

“As the authorized dealer for Audi, Al Nabooda Automobiles is pleased to have played an important part in this groundbreaking deal between the two organizations. We look forward to a long and prosperous relationship with Hertz UAE,” said Ali Saif Al Nabooda, Audi Brand Manager, Al Nabooda Automobiles.

“The entire team at Audi is extremely pleased to have entered this partnership deal with Hertz UAE, an organization that are leaders in the car rental field. It is wonderful that we are able to see even more of our 2005 models out there on the roads of Dubai and we look forward to an on-going relationship with Hertz UAE”, Ali concluded.

About Audi AG
Audi is an international developer and manufacturer of high-quality cars. The brand with the four-ring badge achieved record-breaking vehicle sales for the tenth year in succession in 2003. Vehicle sales worldwide increased by 3.7 percent to 769,893 cars. Audi’s export quota was around 69 percent (2002: 67 percent).The Audi Group has over 50,000 employees

About Al Nabooda Automobiles LLC
Established in 1976 and part of the Khalifa Juma Al Nabooda Group, Al Nabooda Automobiles is the authorized dealer for Volkswagen, Porsche, Audi and Volkswagen Commercial Vehicles, in Dubai and the Northern Emirates. The company has branches in Dubai, Sharjah and Fujairah.

About Hertz UAE
Hertz is the largest worldwide general use car rental business, operating in over 150 countries from 7000 locations. Hertz is a wholly owned subsidiary of Ford Motor Company. In the Middle East, Hertz is represented by franchise operations in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the UAE and Yemen, and by general sales agents in Saudi and Bahrain.

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