US reservations for the 2019 Audi e-tron—the first all-electric Audi SUV—to open Sept. 17, 2018

• First all-electric Audi – e-tron – makes global debut in San Francisco Sept. 17
• Customers can configure and reserve vehicles starting Sept. 17
• Audi to announce more on the future of the brand at debut

U.S. customers will be able to configure and reserve their 2019 Audi e-tron, the first all-electric vehicle from Audi, on Sept. 17. The e-tron will make its global debut on the same day at an event in San Francisco. 

On Sept. 17, full e-tron specifications, including pricing, will be available at www.audiusa.com, giving customers the details needed to configure their e-tron and reserve their vehicle with a refundable $1,000 reservation fee.

This new Audi reservation system is part of how Audi of America will create a digital ecosystem for Audi owners to confidently go electric. After customers place a reservation, they will be able to track it online and with their local dealer. Audi will share more details on this ecosystem and offerings for U.S. customers at the San Francisco event.

As an electric SUV that includes integrated digital tools, in-home charging solutions and the support of Audi of America’s 303 dealer partners—e-tron owners can confidently choose electric performance knowing they have Audi support of a full ecosystem.

“We’re introducing a premium, customer-centric vehicle in a premium, customer-centric way,” said Scott Keogh, president of Audi of America. “With our owners and our dealers, this process allows us to offer transparency from reservation and build all the way through delivery.”

The fully electric e-tron is a five-passenger SUV aimed at the heart of the premium market. With progressive design, advanced electric and digital technology, the driving dynamics and build quality that customers expect of a premium vehicle, the e-tron lets consumers go electric without compromise. The e-tron is expected to be delivered to showrooms in the first part of 2019. The e-tron will be the first of three battery-electric vehicles that Audi plans to debut by 2020, with nearly 30 percent of its customers in the U.S. anticipated to go electric by 2025.