How to fix a "curbed" wheel?
 

I have a friend that just dinged her rim.

Is it possible to remove the scratches/stuff?

if they are shallow, you can strip and refinish the wheel..some detail shops can do this.. if it's
 

all chewed up.. dont'know what to do

Take it to a shop
 

Repairing a wheel yourself is no easy task. Fixing a wheel professionally ranges around the $100 area for a relatively minor curb rash.

http://audiworld.com/tech/wheel7.shtml
 

Great 'do it yourself' article about this right here on audiworld.com