Kickbacks
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Audiworld Junior Member
Joined: Sep 2011
Posts: 85
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Kickbacks
Hey everyone. I've been posting on here about my 2012 A4 but I have a question about something different. My girlfriend and I are considering getting a new Range Rover Evoque for her. Because when I bought my car in October the dealer was in a rush to get cars off of his lot I got my car under invoice so I never had to worry about dealer kickbacks. Can someone explain to me how they work and how to tactfully execute the process. The one hurdle we face is that we are both 24 so dealers tend to talk down to us due to our age so I want to do everything by the book.
Thanks!
Mark
Thanks!
Mark
Super Moderator
Joined: Jul 2001
Posts: 13,980
Likes: 124
From: SE Massachusetts, U.S.
I believe you are referring to "holdbacks". These are manf rebates to a dealer for sold cars. Land Rover (and Audi) do not have holdbacks as a percentage of sales like many other brands.
http://www.edmunds.com/car-buying/dealer-holdback/
That said, there can sometimes be various dealer incentives for meeting monthly/annual sales goals, advertising reimbursements, etc. These are not individual car based so it would be difficult if not impossible to ascertain the amounts per car as they would vary month to month.
Your best bet is to use invoice as a base amount. As you probably already know, dealer costs are available from several sources. Also, check to see what, if any, customer incentives are available. I have no idea what Land rover might offer.
http://www.edmunds.com/car-buying/dealer-holdback/
That said, there can sometimes be various dealer incentives for meeting monthly/annual sales goals, advertising reimbursements, etc. These are not individual car based so it would be difficult if not impossible to ascertain the amounts per car as they would vary month to month.
Your best bet is to use invoice as a base amount. As you probably already know, dealer costs are available from several sources. Also, check to see what, if any, customer incentives are available. I have no idea what Land rover might offer.
AudiWorld Senior Member
Joined: Mar 2009
Posts: 747
Likes: 5
There is trunk money on Audi. The amount varies by vehicle age, type, equipment and sales period. Tis true there is no holdback paid by Audi, the money comes from VW.
The salesman, the managers, and the F&I wonk have no idea how much. Usually only one or two people at the dealer know how much the car costs the dealer. An A4 is usually $2,600 below invoice. He can sell calls all day at this price and still make money.
Don't listen to his nonsense about feeding his family. They will be fine.
The salesman, the managers, and the F&I wonk have no idea how much. Usually only one or two people at the dealer know how much the car costs the dealer. An A4 is usually $2,600 below invoice. He can sell calls all day at this price and still make money.
Don't listen to his nonsense about feeding his family. They will be fine.
Super Moderator
Joined: Jul 2001
Posts: 13,980
Likes: 124
From: SE Massachusetts, U.S.
There is trunk money on Audi. The amount varies by vehicle age, type, equipment and sales period. Tis true there is no holdback paid by Audi, the money comes from VW.
The salesman, the managers, and the F&I wonk have no idea how much. Usually only one or two people at the dealer know how much the car costs the dealer. An A4 is usually $2,600 below invoice. He can sell calls all day at this price and still make money.
Don't listen to his nonsense about feeding his family. They will be fine.
The salesman, the managers, and the F&I wonk have no idea how much. Usually only one or two people at the dealer know how much the car costs the dealer. An A4 is usually $2,600 below invoice. He can sell calls all day at this price and still make money.
Don't listen to his nonsense about feeding his family. They will be fine.
AudiWorld Senior Member
Joined: Jul 2009
Posts: 670
Likes: 1
Truecar.com does a good job of finding out about some of those hidden dealer incentives.
Truecar.com found me a $2000 cash rebate deal for NOT using Audi financing in 2009. The sales guy never brought it up, and was annoyed that I wanted all $2000 of it taken off my car.
Also... friends cut your grass, and watch your kid. Ask the sales guy if he'll do that for you.
Truecar.com found me a $2000 cash rebate deal for NOT using Audi financing in 2009. The sales guy never brought it up, and was annoyed that I wanted all $2000 of it taken off my car.
Also... friends cut your grass, and watch your kid. Ask the sales guy if he'll do that for you.
AudiWorld Senior Member
Joined: Jul 2009
Posts: 670
Likes: 1
Look up the value of the car, equipped properly, in you area, and 1-2 big cities nearby... www.truecar.com is pretty awesome for that.
They do a pre-negotiation thing with some dealers. It's generally a great price on the car, if you buy it from that dealer in a specific time frame, etc.
I generally go to the dealer and haggle, annoy them a little. And at the end , if I'm not able to get to the truecar price, then I whip out the pre-negotiated price document. Either way I win... and if I get to **** off a few people at the dealer, even better for me.
They do a pre-negotiation thing with some dealers. It's generally a great price on the car, if you buy it from that dealer in a specific time frame, etc.
I generally go to the dealer and haggle, annoy them a little. And at the end , if I'm not able to get to the truecar price, then I whip out the pre-negotiated price document. Either way I win... and if I get to **** off a few people at the dealer, even better for me.
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