I can confirm that the discussions about uncomfortable seats started at least as far back as early 2014. I know, I was in the discussion. I agree that it was not unanimous but to have numerous people conclude that the seats are not very comfortable is not something that would be expected in a luxury sports sedan. If a Kia had below par seats then you don’t have a lot to complain about but after spending 70k on a German import then I expect better although, as previously stated, Mercedes put out some crap seats as well. German seats are typically snug, hard padding and, by American standards, are frequently “uncomfortable “.
My posts only stand out because I tend to say what others think but won’t say. I am very intolerant of mediocrity when superior could be had for very little additional effort. Don’t get me wrong, I love my A6 but , as with most manufactured goods, it is easy to improve upon if lunacy and bean counters were replaced by free open minded thinking and implementation.

it is different for everyone. I have the comfort seats and I love them. Everyone that has sat in my car has raves about how comfy the seats are. I’m sorry yours don’t feel that way for you, that would be disappointing.