angrypengu

If you have purchased a D5, may I ask what % of MSRP did you buy the car at?

I know Audi's in NA typically operate with a 7% margin. I have begun the laborious exercise of reverse auctioning and calling sales managers all over the place. (there are 9 dealerships near me).

After 1 round of negotiations (5 minute phone call through a friend of a friend), I'm at a 2% margin. e.g. a dealer is willing to sell me the vehicle at 95% of MSRP.

I think I can do even better. Thoughts?

angrypengu

Round 2:

Dealer invoice cost + flat $1500 CAD.

With B&O Advanced, MSRP is $111,545 as specced. That works out to 1.34% margin.
W/o B&O Advanced, MSRP is $106,445 as specced. That works out to 1.41% margin.

TinyElviss

Time to Pounce.

angrypengu

Indeedy speedy!

angrypengu

I have now gotten this deal down to 1.1% margin, confirmed in an email, with proof.

I will be presenting this to my primary car salesperson tomorrow.

angrypengu

Purchased.

0.47% margin.

Dealer holdback is 4%. That's where they made their money.

teksurv

okkazo

@angrypengu Congrats!
Does Audi have Dealer Holdback in NA? I read that Audi doesn't have anymore!


BTW, I have been following your threads about Audis and here you finally ended up with purchasing a brand new Audi. Could you, please, write a thread about each of your previous concerns and how you managed it? either with corrected information or risk taking! I am just curious as I purchased my first Audi (my first German car actually) and some times get concerned about reliability. I have been using Lexus cars for 8 years with no reliability issues, this is why I am asking.

Thanks,

angrypengu

According to my dealer, yes, there is holdback in N. America, and given the fact that dealers were willing to sell me this car for a $182 profit (that I paid), it's safe to assume that the holdback must be relatively large otherwise why would a dealership sell me a car at close to cost when it's a brand new model year/flagship? That's my thought, at least.

Here you go:

https://www.audiworld.com/forums/a8-.../#post25238245

Thank you!

bravo659

Congrats.
Well thats great. You finally made your decision.
Let me know or continue posting to the community about your experience with the new D5.
Do you mind if i ask whats the price negotiation and monthly payments?
I appreciate it.
Tomorrow, i have an appointment with my dealer to purchase my lease end purchase 2015 Audi A8.
I may have last minute thoughts.
What do you mean about the holdback percentage.
my dealer is giving me no discount on anything.