Civuck

Maybe old news to some, but nonetheless...

Been noticing a recent commercial for the new movie 50 Shades Darker - specifically a shot of what I suspected was an Audi A3:



Turns out - oddly - the original 50 Shades of Grey story actually has a significant connection to Audi.

Good article over at AdAge here discussing it.

Excerpts of interest:

"So how'd it happen? In a rare instance, it was a totally organic branded-placement that came about merely because Audi stayed true to its brand positioning as the high-end, luxury car of choice for users who want both design and performance."

Further...

"Audi told Ad Age last week that not only did it not pay a dime to be part of the book series, they had no involvement or knowledge of the tie-in beforehand and were stunned when they found out about the write-in of the cars once "50 Shades" began to pick up buzz."

Apparently one of the main characters considers the Audi A3 "the safest car on the market".