Nikon1

SCarGuy

Summer of Audi began July 2. S5 coupe's for June in our area had an extra $1000 off if you went with AFS, and loyalty if you qualified

For July, that doubled to $2000, and loyalty for those that had it apply, stayed the same.

Nikon1

SCarGuy

That is definitely the most important part of it all. I am all for saving as much as possible, when possible. Some people are content to wait, some just want it when they want it

markcincinnati

Those of us who are members of ACNA can usually count on a minimum of 6% off MSRP (and then there are loyalty bonuses and sometimes a bonus for going with Audi Care and so forth.) Those folks who claim double digits off MSRP are rare in my experience (which may be a SW Ohio thing). So, sure, try for more than 6%, what's to lose? But, some of the folks here seem to be first time buyers, and it is my experience that those of us who repeat get the best deals -- of course there are exceptions, and I believe they're real.

But, frankly, I see little value in our disclosures here, other than to get an idea of the range of deals that have already happened. So much is dependent on factors that while legitimate and real for Bob in Boston may be irrelevant for Dave in Denver.

Also, I'm looking for a long term relationship so forming an adversarial relationship with the sales department may not be a great long-term strategy,

Do what you want, and don't ask about other's deals after yours is already history. What is to be gained? And, if you feel you paid too much, well, you probably will always have that gnawing at you -- why bother?

Dawarrior25

as I have been researching and talking with a lot of dealers here I find 12% off MSRP the sweet spot atm for both A5 SB and S5 SB. maybe its the time of the year with the new models coming. I do have 4-5 dealers within reasonable driving distance to help.

edit: I'm pulling the trigger soon, hoping at 13% off MSRP.

John Harry

Thanks for all the comments and suggestions above. Everything helps.

xlionheartx

Please report back on what you end up getting!

John Harry

Will do. Talked prices with the dealer today. Nobody within 500 miles has exactly what we want, so may just order a 2019.

wam22

A car dealer can either focus on volume or gross and a lot of that depends on your market. I sell in a big market, so it is not unusual to sell cars way below invoice to move metal and get a number on the board. We did not make money on the front, but made it up on volume bonuses and finance kickbacks. The small dealers (think middle of nowhere Ohio, Indiana, etc) will not heavily discount since they are not going to hit volume bonuses and have a limited amount of units/allocations. For example, 10% in Chicago would be considered a good A4 discount while 3% in Iowa is a good discount. My advice is to hop on Truecar.com and see what the dealers in your area are offering since that is usually the best price.