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I just saw this in this morning WSJ (subscription required but link is provided):
People in America can’t buy Volkswagen ’s best-seller. A Golf, a Jetta, a Beetle—no problem.
Just not the currywurst.
The German car company’s Wolfsburg auto plant has made curry-flavored sausages for 46 years, listing them in its parts catalog as “199 398 500 A.” For much of this decade, it says, it has sold a larger number of the links annually than VW-brand cars.
The sausages are available in 11 countries. America isn’t among them.
Currywurst, flavored with curry, pepper, ginger and other spices, is a staple of the German fast-food genre, sold in train stations, airports and on street corners. Germans typically eat the links chopped into 1-inch-thick pieces, topped with ketchup or tomato sauce, curry powder and paprika, with a roll or french fries.
“It’s the Bentley of currywurst,” says Frank Lo Presti, who has headed VW’s wiener development most of his working life. Thirty butchers he oversees in Wolfsburg start at 6 a.m. mixing spices with meat and packing casings.
The links are dried, smoked over beechwood and steamed for 100 minutes. The factory stamps five-sausage packages “Volkswagen Originalteil” or original Volkswagen part, for sale in supermarkets for about €10 (about $11) and through German VW dealerships.
The Wolfsburg factory’s meat handling dates to the 1940s and 1950s, VW says, when it owned a pig farm to help feed factory employees. It no longer owns the farm, using meat from nearby sources.
VW even sells its own branded Currywurst Bowl & Fork set, as a VW spare part:
06-03-2019, 03:30 AM
And Now, For Something Completely Different
