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BMW, Audi, And Mercedes-Benz Want To Buy Nokia’s Maps To Fend Off Google

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BMW, Audi, And Mercedes-Benz Want To Buy Nokia’s Maps To Fend Off Google

 
Old 05-07-2015, 10:35 AM
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Default BMW, Audi, And Mercedes-Benz Want To Buy Nokia’s Maps To Fend Off Google

Keeping with old the adage of the enemy of my enemy is my friend, Germany’s Big Three are working together to buy a controlling stake in Nokia’s Here mapping unit. The move is partially to keep it out of the hands of Google, Apple, or Facebook, but mainly to give the automakers a leg up on both self-driving vehicles and in-car services.

The Wall Street Journal reports that the deal for Here could go down within the next two weeks and is valued at “considerably more than €2 billion.”
If you’re driving a modern car with navigation, there’s a good chance you’re already using Nokia’s mapping service in some form, with not only BMW, Daimler, and the Volkswagen Group using the service, but Ford, GM, Honda, Jaguar Land Rover, and Nissan/Renault.

Nokia hinted at selling Here last month and leading to speculation that many companies might be interested in a controlling stake in the service. Among them was Facebook and Uber, and the WSJ reports that the German automakers threatened to stop using Here if it sold to a tech company.

Automakers are looking for a mapping service that can give Google a run for its money in both its accuracy and abilities, and currently Here is the closest thing available.

“The greatest threat to the automobile industry would be if Google developed an operating system for self-driving cars and made it available free to everyone,” said one source speaking with the WSJ. “We need the map for the operating system in the cars.”
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Old 04-08-2016, 08:38 PM
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what happened with this story
did nokia sell?
if so , who bought it?
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Old 04-11-2016, 10:24 AM
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Originally Posted by waninae39 View Post
what happened with this story
did nokia sell?
if so , who bought it?
Yep, they get it

German car brands pay £1.9bn for HERE, the division that powers more than 80% of all in-car navigation systems

Audi, Mercedes-Benz and BMW buy Nokia's maps | Autocar

German car manufacturers have completed a buyout of the division of Nokia that supplies data for the majority of in-car satellite navigation systems, it has been revealed today.

A consortium of BMW, Audi and Daimler paid 2.8 billion euros (around £1.9bn) for HERE, which has a stand-alone app for smartphones, but makes the majority of its revenue from providing up-to-date data that can drive manufacturers’ own systems. Nokia has previously claimed that around 80% of new-car infotainment systems feature HERE data in their navigation software. The firm has maps for almost 200 countries and live traffic information for 33 countries.
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