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Latest full-month results surpassed January 2009 sales by 37.9%
2010 Green Car of the Year drives 106.2% Audi A3 sales gain
HERNDON, Va., Feb. 2 /PRNewswire/ -- Audi today reported January U.S. sales of 6,510 luxury performance cars and SUVs, which accounted for a 37.9% overall increase from January 2009. The results followed strong year-end sales that gave Audi the largest 2009 market share gain in the imported luxury vehicle sector.
Sales of the Audi A3 jumped 106.2% largely due to the availability of the A3 TDI clean diesel model, which won the 2010 Green Car of the Year award at the Los Angeles Auto Show in December.
In fact, the fuel efficiency and greenhouse gas emissions benefits of TDI technology continued to provide a winning story for Audi in January 2010. For the month, the A3 TDI made up 50% of all A3 sales, while demand for the larger Q7 TDI model constituted 48% of all Q7 sales. That level of demand far exceeds original expectations for TDI sales when Audi introduced the two models last year.
Sales of the Audi A4 sedan, the best-selling model in the Audi lineup, rose 60.3% in January 2010 compared to a year earlier. Sales of all A4 variants rose a solid 34.3% from a year earlier when the A4 Cabriolet was still available.
"Having ended 2009 on such a high note, it was important to ensure that our success was substantive and enduring," said Johan de Nysschen, President, Audi of America. "January sales figures reinforce the notion that our momentum is the byproduct of relentless innovation years in the making."
ABOUT AUDI
Audi of America, Inc. and its 270 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally; during 2009 Audi outsold all other luxury brands in Europe. In the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2009 and 2012, Audi will spend about nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues. AUDI AG will present the complete results for the 2009 business year at its Annual Press Conference on March 9, 2010 in Ingolstadt.





AUDI US SNAPSHOT YEAR TO DATE
---------------- -------------------------
Jan-10 Jan-09 Yr/Yr % Jan-10 Jan-09 Yr/Yr %
Model Line Actual Actual Change YTD YTD Change
---------- ------ ------ ------ Actual Actual ------
------ ------
A3 468 227 106.2% 468 227 106.2%
--- --- --- ----- --- --- -----
A4 2,763 2,058 34.3% 2,763 2,058 34.3%
--- ----- ----- ---- ----- ----- ----
A5 1,051 603 74.3% 1,051 603 74.3%
--- ----- --- ---- ----- --- ----
A6 507 776 -34.7% 507 776 -34.7%
--- --- --- ----- --- --- -----
A8 52 95 -45.3% 52 95 -45.3%
--- --- --- ----- --- --- -----
Audi Q5 1,050 31 3287.1% 1,050 31 3287.1%
------- ----- --- ------ ----- --- ------
Audi Q7 473 668 -29.2% 473 668 -29.2%
------- --- --- ----- --- --- -----
R8 43 107 -59.8% 43 107 -59.8%
--- --- --- ----- --- --- -----
TT 103 157 -34.45 103 157 -34.4%
--- --- --- ------ --- --- -----
Total Audi Sales 6,510 4,722 37.9% 6,510 4,722 37.9%
================ ===== ===== ==== ===== ===== ====

NOTES:
- A4 includes Audi A4 sedan, Avant, and RS models.
- A5 includes Audi A5 coupe' and S5 coupe' models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe' and TT roadster models


SOURCE Audi of America, Inc.

jones52725

any thoughts on what caused this record January? I don't think it can all be equated to the diesel models cause all the cars saw a substantial rise from the previous Jnauary

mamboo

For the first time in company history, Audi brand has surpassed Mercedes-Benz in quarterly vehicle sales with 264,100 sold vehicles worldwide compared to 248,500 units sold by Mercedes-Benz.
More details here http://www.auto-power-girl.com/cars-...irst_time.html

tati25

Pretty neck-to-neck still, I think...

toovo1985

Probably because of the investments in China. The VW Group is selling a lot of cars in that market...