AW getting its share of this pie?
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AW getting its share of this pie?
AUTOMAKERS BUY UP 80% OF AD SPACE ON CAR SITES FOR 2006
DETROIT (AdAge.com) -- Automakers have already gobbled up more than 80% of available ad space for 2006 on independent, third-party auto research sites, tightening inventory and raising prices. A year ago, the auto marketers had purchased only about 50% of the inventory, according to media buyers and auto-research publishers.
DETROIT (AdAge.com) -- Automakers have already gobbled up more than 80% of available ad space for 2006 on independent, third-party auto research sites, tightening inventory and raising prices. A year ago, the auto marketers had purchased only about 50% of the inventory, according to media buyers and auto-research publishers.
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