bostonS6

Lots of guys probably know this, Audi uses a MATRIX to calculate "goodwill" and loyalty contributions. My cousin who works for audi showed me their matrix spreadsheet, pretty funny stuff.

Things you can do to help (according to their matrix):

Buy car at audi dealer
Have more than one audi purchased from same dealer
Service it at same audi dealer
Have two or more "complaints" on file (yes, this actually helps!)
Perform non warranty service at dealer
If you're ever mad, don't be so mad that it seems you can't be "completely satisfied with the outcome offered". They are actually taught to give up on customers that can't be won over.

So if for example, the clutch is blown and you feel it should be covered and you're unhappy. If all of these things are in your favor,the dealer and audi usa will contribute anywhere from 65-100% of the cost of the normally non-warranty bill.

ndubu

So I just need to buy a couple $50k audis and pay dealership rates for out of warranty cars and I might get a free clutch? LOL.

bostonS6

I thought it would be interesting to read...i

titsataki

I am guessing they have some marketing firm do an analysis and this is what they came with. It sounds like they focus on loyalty (buy cars on the dealership, spend on the dealership). I am sure the complaints is like "my windshield washer fluid is low", "my wipers need to be changed". I bet they will be acting different if the two complaints are "replaced 07 Audi transmission under warranty", "Replaced all suspension components under warranty".

tlewis81

goodwill is a quarterly budget audi gives to each dealer to use as they see needed. It can be used for anything but maintenence and is usually saved for customers that are loyal to the dealer.

That matrix must be something that dealer made up beacause ive worked at audi dealers in the service department for the last 6 years and never saw anything like that