Let the infighting begin...
04-24-2008, 10:46 AM
#1
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Let the infighting begin...
...internal struggles to capitalize on the use (more specifically, positioning) of "RS" in Audi & Porsche branding. More struggles to come?<ul><li><a href="http://www.egmcartech.com/2008/04/23/porsche-and-audi-beef-it-out-over-the-rs-badge/#more-19792">CLICKY</a></li></ul>
04-24-2008, 11:28 AM
#2
I've been saying this since Porsche first came sniffing around VW. The only company
and benefits is Porsche. Mark my words, various hot Audi models will either be pulled, neutered, or delayed while Porsche launches their own product on the platform, thereby allowing the competition to steal a march.
A prime example is the R4. Too much heat for the Cayman/Boxster.
The R8 will probably be a one trick pony, with future generations canned or diluted to allow Porsche to stay on top.
Bentley will likely see themselves sidelined at least partially, while the Panamera launches.
Lamborghini has already had the taps turned off. Very little development money flows that way. No signs of a Murci replacement.
Bugatti will likely wither as well. R&D monies will be spent on top level platforms Porsche can use, then farmed out to the other brands. If the platform does not fit the Porsche brand image, it's not going to happen.
Piech remains behind the scenes, pulling the strings. He cannot run any of the companies directly because of age, but anybody who has seen his brand strategies in the '90s, can clearly see his stamp now. Very strong ego in that man.
A prime example is the R4. Too much heat for the Cayman/Boxster.
The R8 will probably be a one trick pony, with future generations canned or diluted to allow Porsche to stay on top.
Bentley will likely see themselves sidelined at least partially, while the Panamera launches.
Lamborghini has already had the taps turned off. Very little development money flows that way. No signs of a Murci replacement.
Bugatti will likely wither as well. R&D monies will be spent on top level platforms Porsche can use, then farmed out to the other brands. If the platform does not fit the Porsche brand image, it's not going to happen.
Piech remains behind the scenes, pulling the strings. He cannot run any of the companies directly because of age, but anybody who has seen his brand strategies in the '90s, can clearly see his stamp now. Very strong ego in that man.
04-24-2008, 11:42 AM
#3
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Yea just look at the next gen S4....
Its a joke....<ul><li><a href="https://forums.audiworld.com/s4b6/msgs/433903.phtml">https://forums.audiworld.com/s4b6/msgs/433903.phtml</a</li></ul>
04-24-2008, 10:08 PM
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Wait a minute, them's fightin' words... :-)
The moniker "TTS" has already been taken by Porsche owners. As in the 2005 911 Turbo S, typically shortened (though not officially by Porsche) to "TTS" (for twin turbo S).
We got dibs on it!!! :-)
By the way, not trying to be a troll or anything - note the use of the smiley...
We got dibs on it!!! :-)
By the way, not trying to be a troll or anything - note the use of the smiley...
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