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-   -   The GMC brand marketing to women? I thought they were the work truck division?!?! (https://www.audiworld.com/forums/tt-mk1-discussion-9/gmc-brand-marketing-women-i-thought-they-were-work-truck-division-1833338/)

Lone Starr (Ivan) 06-03-2002 07:07 PM

The GMC brand marketing to women? I thought they were the work truck division?!?!
 
Ali just showed me a marketing packet she got in the mail today from GMC advertising the Envoy. It talks about the low entry height and the luxury and the relaxing getaway that it is to drive one. They are giving away $100.00 spa gift cert for test driving. You oughta see this thing, this package. It reads like a vacation brochure for a Palm Springs getaway.

And then the logo hits you. You know the one, GMC. "We are Professional Grade"

Did they just call my wife a prostitute?

Strangest marketing I have about ever seen. Wouldn't they market the Chevy Trailblazer version to women? Things are awry in Lutzland.

smallTTs 06-04-2002 04:13 AM

I see as many women driving Envoys as men, but more women driving other SUVs.
 
Maybe they are after the soccer Mom's who like 275 hp.

PS. Is she going to the spa?

Lone Starr (Ivan) 06-04-2002 05:05 AM

Hell yeah. She's all about the spa. :)


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