So how ling do you think the new Audi Chief Executive will last?..>
03-20-2007, 03:41 PM
#1
AudiWorld Uber User
Thread Starter
So how ling do you think the new Audi Chief Executive will last?..>
Rupert Stadler: "We are the fastest growing premium brand in the world. This puts us well on our way to becoming the most successful premium car manufacturer in the world by 2015"
Autoweeks comment: Remember this quote when it all goes wrong.
Autoweeks comment: Remember this quote when it all goes wrong.
03-20-2007, 04:11 PM
#3
Rest In Peace
Join Date: Jun 2000
Posts: 24,689
Likes: 0
Received 0 Likes
on
0 Posts
No operations guys make it to CEO's>>>>
or that rarely happens. It is usually the sales side that gets there...and there is a reason for it!
There cust index satisfaction survey's are up this year...but, it does not address folks that will not return to the brand after bad experiences over the last 10yrs.
In the end, if they do it...it will be in new (to Audi) owners....why do you think the designs look more mainstream??? GETS TO A BROADER MARKET!!!
Some designers will tell you, if you fall in love with it on the spot, it is a fad...good design polarizes you and makes you think about it at first..then drags you in...if it still looks fresh in a couple of years...well, then it is a good design..or so i have been told.
Stadlers background is in Finance...and came to VAG in a Sales and Marketing capacity...
Anyway..only time will tell...IMO<ul><li><a href="http://media.audiusa.com/article_display.cfm?article_id=9089">http://media.audiusa.com/article_display.cfm?article_id=9089</a</li></ul>
There cust index satisfaction survey's are up this year...but, it does not address folks that will not return to the brand after bad experiences over the last 10yrs.
In the end, if they do it...it will be in new (to Audi) owners....why do you think the designs look more mainstream??? GETS TO A BROADER MARKET!!!
Some designers will tell you, if you fall in love with it on the spot, it is a fad...good design polarizes you and makes you think about it at first..then drags you in...if it still looks fresh in a couple of years...well, then it is a good design..or so i have been told.
Stadlers background is in Finance...and came to VAG in a Sales and Marketing capacity...
Anyway..only time will tell...IMO<ul><li><a href="http://media.audiusa.com/article_display.cfm?article_id=9089">http://media.audiusa.com/article_display.cfm?article_id=9089</a</li></ul>
03-20-2007, 04:11 PM
#4
Junior Member
Join Date: Feb 2003
Posts: 975
Likes: 0
Received 0 Likes
on
0 Posts
Well, I've said it before... they've about Bang & Olufsen'd me...>>>
...clean out of the building.
Pretentious, arrogant, presumptous -- used to be that M-B had those epithets hurled at them. Audi's asking for it now. Audi may think it knows my lifestyle, but frankly they can kiss my upwardly-trending psychographic.
As I said in an earlier post: I miss Audi -- the decently-made German car that you could feel smart about driving, without needing to show off like an NBA star.
Pretentious, arrogant, presumptous -- used to be that M-B had those epithets hurled at them. Audi's asking for it now. Audi may think it knows my lifestyle, but frankly they can kiss my upwardly-trending psychographic.
As I said in an earlier post: I miss Audi -- the decently-made German car that you could feel smart about driving, without needing to show off like an NBA star.
03-20-2007, 04:31 PM
#6
AudiWorld Super User
Join Date: Mar 2001
Posts: 2,510
Likes: 0
Received 0 Likes
on
0 Posts
2015? Pffffft.
He won't be around in 2009 if they don't start acting like a premium brand in the customer service realm. CSI may be up but they've lost a base that they may never recover... the second time burned.
A guy I know put it so succinctly after making the switch to Lexus, "Why does Audi make me feel like I'm to blame for problems that are obviously their fault?"
He was talking about his A6 2.7T. And this guy is a meticulous owner and careful driver. Except now he does so in a brand backed by a company that cares.
A guy I know put it so succinctly after making the switch to Lexus, "Why does Audi make me feel like I'm to blame for problems that are obviously their fault?"
He was talking about his A6 2.7T. And this guy is a meticulous owner and careful driver. Except now he does so in a brand backed by a company that cares.
03-20-2007, 04:46 PM
#7
AudiWorld Senior Member
Join Date: Oct 2005
Posts: 1,572
Likes: 0
Received 0 Likes
on
0 Posts
That comment just about sums it up...
They don't seem to understand (or care) what customers value... quality product, quality service.
If you don't have the first, you damn well better have the second.
Audi has neither IMO.
If you don't have the first, you damn well better have the second.
Audi has neither IMO.
