Do you fit the target TT group?
02-06-2008, 04:49 PM
#1
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Do you fit the target TT group?
This comes from the latest Audi After Sales guide. Fun read! Enjoy!
Overview of the Audi TT target group:
Young, dynamic and upwardly mobile, 30-50 years old
Average yearly household income above $100,000
($115,000 for the TT Roadster)
High proportion of two-car households
High proportion of women (50-55%)
Sporty driving experience a priority
Their vehicle must be fun to drive and have unique exterior styling
Conscious preference for innovation
Active, sporty, and flexible
Status-, prestige-, and pleasure-oriented
Other notes:
Audi TT customers are especially open to the sale of Audi Genuine Accessories® for a wide variety of leisure activities, entertainment, comfort,transportation, and maintenance purposes.
Typical Audi TT drivers know their own minds and are highly individual. Their strength of character, purposefulness, decisiveness, and high income influencetheir purchasing behavior.
These owners expect correspondingly high standards of After Sales work, including exclusive, premium levels of customer care from Audi Service employees.
Overview of the Audi TT target group:
Young, dynamic and upwardly mobile, 30-50 years old
Average yearly household income above $100,000
($115,000 for the TT Roadster)
High proportion of two-car households
High proportion of women (50-55%)
Sporty driving experience a priority
Their vehicle must be fun to drive and have unique exterior styling
Conscious preference for innovation
Active, sporty, and flexible
Status-, prestige-, and pleasure-oriented
Other notes:
Audi TT customers are especially open to the sale of Audi Genuine Accessories® for a wide variety of leisure activities, entertainment, comfort,transportation, and maintenance purposes.
Typical Audi TT drivers know their own minds and are highly individual. Their strength of character, purposefulness, decisiveness, and high income influencetheir purchasing behavior.
These owners expect correspondingly high standards of After Sales work, including exclusive, premium levels of customer care from Audi Service employees.
02-06-2008, 05:51 PM
#5
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LOL@50% women, not even close
i think this car is more masculine than almost any car on the road. i bet its more like 20%.
That and i dont fit the demographic as in i am younger
That and i dont fit the demographic as in i am younger
02-06-2008, 06:10 PM
#7
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I don't completely fit maybe I shouldn't have bought the car
Like they are going to write that their customers "DON"T know their own minds and are NOT highly individual. have NO strength of character, purposefulness or decisiveness"
that would really make for sales.
that would really make for sales.
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02-06-2008, 06:58 PM
#8
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Somewhat
I consider myself young, dynamic, and active, but I'm a <20yo male.
Most men in my age group probably wouldn't even consider a TT.
Regardless of whether I 'fit' the profile or not, I couldn't be more pleased with my TT 3.2 6MT.
Most men in my age group probably wouldn't even consider a TT.
Regardless of whether I 'fit' the profile or not, I couldn't be more pleased with my TT 3.2 6MT.
