FC Bayern Players Receive New E-Tron GT And RS E-Tron GT
Bayern Munich players got to experience their new company cars on the race track, with the help of Formula E champions.
Audi and Soccer
Audi has a history of sponsoring and supporting the best of the best of Europe's soccer teams and top-notch players. Having world-class players show up in style in the latest Audi models serves all parties. For the auto manufacturer, it's a great opportunity to create brand association between Audi's high-end products and the aspirational nature of being a superstar athlete. For the players, it helps to grow their personal brands. And it never hurts to get a free Audi as a perk of the job!
Partnership With Bayern Munich
Audi and Germany's top team Bayern Munich have had a strong relationship for several years. As a result of this partnership, the members of the Bavarian team receive Audi company cars each year. Last year, Audi provided a number of e-tron and e-tron Sportback models for the club.
e-tron GT
For the upcoming season, the auto manufacturer will be bringing the new e-tron GT and RS e-tron GT for 15 of FC Bayern's players and officials to use. Several players were invited to Audi’s Driver Experience Center in Neuburg for an official handover of the vehicles. There, these athletes got their first taste behind the wheel of the sporty Audi EV.
Experiencing the Performance
The players got to take the cars around the race track with expert guidance from Formula E champions Lucas di Grassi and René Rast. The young FC Bayern head coach Julian Nagelsmann spoke with excitement about his experience with the Audi cars. “The power of the Audi RS e-tron GT is electrifying,” he said. “Electric vehicles are definitely the future of mobility.”
Excitement All Around
Excitement about the partnership was shared by the top executive at Audi Henrik Wenders. “When imagination and passion come together, great achievements are the result. This equally applies to our partner FC Bayern as it does to Audi,” he remarked. “The Audi e-tron GT and Audi RS e-tron GT are the epitomai of intelligent performance. These models are already shaping the future of the Audi brand. So it makes perfect sense that these brand ambassadors would join forces with FC Bayern’s brand ambassadors to show how both brands are committed to progress together.”
For help with the service of your car, check out the how to section of AudiWorld.com.