Febuary 16, 2004

Audi Launches "Judge for Yourself 24-Hour Test Drive" Program at Select Dealers and on the Web

AUBURN HILLS, Mich--The Judge for Yourself 24-hour Test Drive is now underway at the majority of Audi dealers across the US and on the web. The program is designed to allow interested prospects the opportunity to experience a 2004 Audi A4, A6 or allroad quattro for a full 24 hours.

"24 hours is an ideal span of time to experience both the performance and the refinement that is inherent in every one of our models," said Michael Lembke, Audi Director of Marketing. "Interested individuals can now experience an Audi in a way they never could before." 

Prospects can find the list of participating dealers online at www.audiusa.com where a special microsite with full details and exclusions has been added. Prospects are asked to call ahead to schedule their test drive to ensure the availability of the model in which they are interested. They need bring only their valid driver's license showing that they are 25 year of age or older, proof of current insurance and their current vehicle. The program runs through April 30, 2004.

To date, more than 70 percent of all US Audi dealerships have enrolled in the Judge for Yourself 24-hour Test Drive program. A comprehensive advertising effort including traditional media and online placements created by McKinney & Silver, Audi's advertising agency, supports the program.