September 28, 2004|
Marketing Association Honors Four Enlighten Websites
ANN ARBOR, MI - Enlighten today announced that four websites received awards from the Web Marketing Association, an organization founded in 1997 to help set a high standard for Internet marketing and corporate web design. Outstanding Website awards were given to the Audi A8 L Microsite and the Hunter Douglas Website. Standard of Excellence awards went to Enlighten's sites for Colgate University and Del Webb.
The WebAward's distinguished panel of judges is comprised of leaders from the interactive industry. Websites are assessed based on excellence in the following categories: Web Design, Innovation, Content, Technology, Interactivity, Copywriting and Ease of use.
Audi A8 L
The elegant and sophisticated Audi A8 L website immerses users in this flagship vehicle's host of innovations - including its all-aluminum body, adaptive air suspension, and revolutionary Multi Media Interface. Large interactive graphics, multimedia videos and the extensive use of 3D modeling techniques provide A8 L buyers with a rewarding environment in which to explore and experience this singular luxury vehicle. In addition to a WebAward, the A8 L microsite won a National ADDY award earlier this year and was recognized as a Macromedia Cool Site of the day. Visit the A8 L microsite at
For Hunter Douglas, Enlighten created a compelling online experience that reflects this premium brand. The site clearly differentiates Hunter Douglas's comprehensive line of window coverings and accessories, and helps to build stronger relationships with new and existing customers and dealers with a wide variety of user tools, including online quizzes and a product advisor section. Visit the Hunter Douglas website at
Enlighten's complete overhaul of Colgate University's website impresses prospective students with the breadth of the school's offerings, which include outstanding academics, cultural opportunities, a unique community, and Division I athletics. Completely restructuring and redesigning the site helps it deliver a coherent, accurate brand message and provide the vital information that site users seek, while making sure that all of the site's original content still fits into the new design. Visit the Colgate University website at
Del Webb - www.delwebb.com
Del Webb's website brands the company as a distinct identity within the context of Pulte Homes, one of the largest homebuilders in the industry. Enlighten's redesigned site delivers a creative brand solution across all fronts, with a look and feel and global navigation that are reminiscent of the Pulte Homes site (another award-winning Enlighten project). Del Webb's home search and browse tools, also modeled after similar tools on the Pulte website, contribute to an overall user experience that's consistently rewarding. Visit the Del Webb website at
Enlighten (www.enlighten.com) is an Ann Arbor-based interactive design, development and consulting firm. Founded in 1983 and recognized by Advertising Age as one of the nation's top interactive agencies, Enlighten builds innovative online experiences for a diverse roster of clients such as Audi of America, Sony, Pulte Homes, Hunter Douglas, Amgen, Colgate University, and GMAC.
About the Web Marketing Association
The Web Marketing Association (www.webaward.org) is the producer of the WebAward Competition. Now in its 7th year, the WebAwards is the premier annual award competition that judges website development against an ever increasing Internet standard and against peer sites within their industry.