November 17, 2004

Spain Makes Guest Appearance at Audi's Museum Mobile
Source: Audi AG

Unconventional design, sporting character and athletic technology are now among the distinctive features of SEAT cars. Today, SEAT represents a significant element of the Audi brand group. Following the outstandingly successful Lamborghini exhibition in the spring of 2004, SEAT is now to be presented at the Audi museum mobile in Ingolstadt: The special "auto emoción" exhibition will be officially opened there on 26 November 2004, and until the end of February visitors can experience Spanish flair and spirit in full measure.

SEAT was founded more than 50 years ago as Sociedad Española de Automóviles de Turismo, S.A. with the aim of promoting motorised transport in Spain. In 1990, the official brand designation was changed to SEAT, S.A. Today, the Spanish car brand is an integral part of the Audi brand group. Its declared aim is to present itself as a young and emerging brand in the future, with individualistic design and sporting character among its features. The display in the Audi museum mobile possesses the same attributes. For this, the first exhibition of SEAT vehicles outside Spain, sixteen cars are on show in the area set aside for the museum's temporary exhibitions.

The range of cars on display extends from the company's first models of the 1950s and 1960s to impressive studies and prototypes and on to current models. Exhibits include the historic SEAT 1400, a Fiat replica dating from 1954, but none the less the pride of the Spanish carmaker, and the very first independent SEAT, the SEAT Ibiza built in 1984. Visitors' attention will be drawn immediately to the exciting design of the SEAT Fórmula of 1999 and the genuinely trend-setting shape of the SEAT Salsa concept car first seen in 2000. The company's extensive motor sport tradition is also given due attention: on a banked curve, racing cars narrate the story of their successful appearances on racing and rally circuits across the globe. Visitors can admire among other things the well-known SEAT Fórmula Nacional from 1970, which celebrated various successes in the 1970s, the SEAT Ibiza Kit Car, which from 1996 on, scored a "World Rally Champion" hat-trick in the two-litre class, and last but not least the mighty SEAT Toledo Marathon all-road rally car.

The four rings of the Audi badge symbolise the brands Audi, DKW, Horch and Wanderer, which were later combined under the umbrella of Auto Union. Auto Union and NSU, which merged in 1969, made many significant contributions towards the development of the car. AUDI AG was formed from Audi NSU Auto Union AG in 1985. Together with the two traditional companies Auto Union GmbH and NSU GmbH, Audi Tradition nurtures and presents the deep and diverse history of Audi. The Audi museum mobile at the Audi Forum Ingolstadt is open from Monday to Sunday, from 9 a.m. to 6 p.m.

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