Audi Still on Target for New Record
Audi sold almost 767,000 vehicles worldwide between January and November, an increase of 8.8 percent on the corresponding prior-year period. Around 69,700 vehicles were handed over to their new owners in November, 2.0 percent fewer than in the same month last year. However, 2004 saw the market launch of the Audi A4 in November and, before that, the A3 Sportback. Both of these launches ensured an exceptionally strong November in 2004.
More than 23,000 vehicles were handed over to customers in Germany in the past month (up 2.5 percent; November 2004: 22,458). The sales volume up to the end of November therefore totalled around 230,500 vehicles, 8.5 percent more than in the same period in 2004 (January to November 2004: 212,483).
The best November sales figures ever were recorded in the USA: a total of 7,909 vehicles were sold, representing an increase of 15 percent on last year (November 2004: 6,879). The Audi brand consequently sold 74,224 vehicles in the USA in the period January to November. This represents an increase of 5.6 percent on the previous year (January November 2004: 70,267).
A particularly pleasing aspect of the figures is that they represent increasing market shares. With 4.2 percent in Western Europe, we have achieved a record market share for the Audi brand, commented Ralph Weyler, AUDI AG Board Member for Marketing and Sales. In Germany, too, we are 0.4 percentage points better off than last year, and have attained a market share of 7.5 percent.