Audi releases 2010 Model Year pricing

HERNDON, Va., Aug 7, 2009 – Audi today released pricing for many of its 2010 model-year offerings, which are headed to authorized Audi dealerships to meet strong consumer demand.

Audi is adding a variety of new vehicles and product enhancements in its 2010 model year portfolio. Chief among the advances: Audi stands as the only automaker in the U.S. featuring efficient and performance-tuned FSI direct-injection technology with all of its gasoline-powered engines. Audi will also offer navigation as standard equipment for a limited time on 2010 Audi A6 Premium Plus models. And every Audi model will have distinctive LED daytime running lights as available or standard equipment.

Audi moved sales of many 2010 models ahead by several weeks following a successful sell-down of the previous model-year inventory. Sales of the 2009 Audi A5 and S5 coupes, for example, finished July 57.2 percent ahead of the sales pace set in the first seven months of last year. Demand for the all-new Audi Q5 has been exceptionally strong since its February introduction to consumers, with sales hitting 6,724 units by the end of July. Here is a summary of the product highlights and pricing news for the 2010 model-year Audi cars and SUVs:

2010 Audi A3

The Audi A3 has both pioneered and led a new premium compact car segment since its U.S. introduction in 2005. In 2009, worldwide sales of the successful A3 had exceeded 1.9 million, and that number continues to swell today.

To ensure the 2010 A3 stays ahead of the ever-growing pack, Audi has made available a number of upscale features, including upgraded wheels and standard Xenon headlights with LED daytime running lights on Premium Plus models. Every 2010 A3 showcases the sporty Audi DNA with S line exterior upgrades now standard on all models and quattro® all-wheel drive available with the award-winning 2.0 TFSI® engine.

In 2010, Audi remains the standard by which luxury interiors are judged, and the 2010 A3 is no exception. Buyers can choose wood-accented interior details for the first time in 2010, and leather/alcantara seats are available on Titanium Sport models as well. The A3 is now available in either Premium or Premium Plus trim, allowing the buyer to conveniently add popular luxury features with one click.

A3 2.0T model year 2010 Pricing and Model Changes

(excluding $825 destination charge, taxes, title, options and dealer charges)

A3 2.0T FWD (Manual) Premium $27,270

A3 2.0T FWD (Manual) Premium Plus $29,270

A3 2.0T FWD (S tronic®) Premium $28,750

A3 2.0T FWD (S tronic®) Premium Plus $30,750

A3 2.0T quattro (S tronic®) Premium $30,850

A3 2.0T quattro (S tronic®) Premium Plus $32,850

A3 2.0 TDI clean diesel will be available in December 2009; pricing for that model will be announced at a later date.

2010 Audi A4

More than a midsize luxury sedan, the Audi A4 has been vital to the Audi growth as a brand in the United States. Currently, the A4 sedan alone sells more than 40,000 units annually in the U.S., while competing with the BMW 3 Series and Mercedes-Benz C-Class. Competition in the segment is fiercer than ever, with new Japanese rivals joining each year. Despite this, the A4 2.0T manages best-in-class fuel economy, while also posting better 0-60 mph times and torque statistics than its six-cylinder, all-wheel drive competition (BMW 328xi, Mercedes-Benz C300 4Matic, and Lexus IS250 AWD).

In 2010, the bar is raised even higher, with features like third-generation MMI featuring SIRIUS® traffic, and LED taillights on Premium Plus and Prestige models. Prestige models will now include navigation and voice control, while Premium models will see Bluetooth® and Homelink® packaged together as an option.

A4 sedan model year 2010 Pricing and Model Changes

(excluding $825 destination charge, taxes, title, options and dealer charges)

A4 2.0T FWD Sedan (Multitronic) Premium $31,450

A4 2.0T FWD Sedan (Multitronic) Premium Plus $35,000

A4 2.0T quattro Sedan (Manual) Premium $32,350

A4 2.0T quattro Sedan (Manual) Premium Plus $35,850

A4 2.0T quattro Sedan (Manual) Prestige $41,050

A4 2.0T quattro Sedan (Tiptronic®) Premium $33,550

A4 2.0T quattro Sedan (Tiptronic®) Premium Plus $37,050

A4 2.0T quattro Sedan (Tiptronic®) Prestige $42,250

A4 2.0T quattro Avant (Tiptronic®) Premium $35,350

A4 2.0T quattro Avant (Tiptronic®) Premium Plus $38,850

A4 2.0T quattro Avant (Tiptronic®) Prestige $44,550

S4 sedan will be available in September 2009; pricing will be announced at a later date.

2010 Audi A5

Acclaimed by the media for its beautifully innovative styling and superb driving dynamics, the A5 becomes even more attainable in 2010, thanks to the introduction of a 2.0 TFSI® variant, which delivers 211 horsepower and an astounding 258 lb-ft of torque through quattro all-wheel drive. A 2010 Audi A5 quattro with manual transmission can now be had for a full $4,700 less than its predecessor, a manual transmission-equipped 2009 A5 3.2 quattro.

The progressive design of the A5 continues to give the swooping coupe an appearance that is both elegant and dynamic, with the only change in appearance being a new wheel design for the A5 2.0 T Premium, and LED taillights on Premium Plus and Prestige models.

“The Audi A5 is the most beautiful car I have ever designed,” says Walter de’Silva, head of Volkswagen Group Design, with absolute conviction. The precisely drawn lines that gracefully interplay with powerful surfaces, the expressive front face, and the equally distinctive tail end yield a wholly desirable coupe. The daytime running lights, comprising a strip of eight LEDs on each side, make the A5’s optional Xenon headlights absolutely unmistakable.

Inside, the driver is surrounded with the upscale features expected of Audi vehicles, including three-zone automatic climate control and an extra-large panoramic tilting roof, which lends the A5 an especially open and airy interior. Audi third-generation MMI is new for 2010, with lightning fast navigation, 3D map topography and SIRIUS® traffic.

A5 coupe model year 2010 Pricing and Model Changes

(excluding $825 destination charge, taxes, title, options and dealer charges)

A5 2.0T quattro Coupe (Manual) Premium $36,000

A5 2.0T quattro Coupe (Manual) Premium Plus $39,500

A5 2.0T quattro Coupe (Manual) Prestige $44,300

A5 2.0T quattro Coupe (Tiptronic) Premium $37,200

A5 2.0T quattro Coupe (Tiptronic) Premium Plus $40,700

A5 2.0T quattro Coupe (Tiptronic) Prestige $45,500

A5 3.2 quattro Coupe (Tiptronic) Premium Plus $44,000

A5 3.2 quattro Coupe (Tiptronic) Prestige $48,800

S5 4.2 V8 FSI Coupe (Manual) Premium Plus $52,400

S5 4.2 V8 FSI Coupe (Manual) Prestige $56,250

S5 4.2 FSI (V8) Coupe (Tiptronic) Premium Plus $53,600

S5 4.2 FSI (V8) Coupe (Tiptronic) Prestige $57,450

A5 2.0 TFSI Cabriolet and S5 3.0 TFSI (supercharged V6) Cabriolet will be available in Fall 2009; pricing and availability will be announced at a later date.

2010 Audi Q5

The Audi Q5 has quickly established a firm foothold in a segment growing in both competition and overall market share, thanks to a sporting demeanor and rugged usability. In fact, the Q5 is the very definition of versatility, with a 0-60 time of 6.7 seconds and a best-in-class tow capacity of 4400 pounds. The availability of Audi drive select further solidifies the dynamic personality, allowing the driver to fine tune steering, engine, and damper characteristics at the push of a button.

Inside, three-zone climate control pairs with third-generation navigation to keep the Q5 on the cutting edge. In 2010, a new 20-inch, five-segment spoke wheel finds its way aboard S line variants, while a new Fine Grain Ash wood finish and ventilated front seats can be selected inside.

Q5 3.2 FSI model year 2010 Pricing and Model Changes

(excluding $825 destination charge, taxes, title, options and dealer charges)

Q5 quattro (Tiptronic) Premium $37,350

Q5 quattro (Tiptronic) Premium Plus $41,400

Q5 quattro (Tiptronic) Prestige $48,850

2010 Audi A6


Audi continues to improve its class-leading A6 sedan with the addition of a new, more powerful 3.2 FSI V6 engine upgraded with the Audi Valvelift System (AVS). The 265 horsepower engine complements the level of functional luxury present throughout the A6, and takes its place alongside the supercharged 3.0 TFSI and 4.2 FSI V8 engines to offer buyers a versatile array of powertrain choices.

Also for 2010, new Sport Packages sharpen the performance character of the A6 with lowered sport suspension, sport steering wheel and either all-season 18” or performance 19” tires. The 2010 Audi A6 capitalizes on the most successful of attributes of Audi design. For the first time, daytime running lights are standard on halogen-equipped cars.

Inside, buyers are treated to a new level of functionality and comfort. When equipped with an optional cold weather package, the A6 now comes with a heated steering wheel with shift paddles. Premium Plus models enjoy the luxury of standard cutting-edge third-generation navigation system that includes SIRIUS traffic logic.

A6 3.0T, 3.2 and 4.2 model year 2010 Pricing and Model Changes

(excluding $825 destination charge, taxes, title, options and dealer charges)

A6 3.2 FSI Sedan FWD (Multitronic®) Premium $45,200

A6 3.2 FSI Sedan FWD (Multitronic®) Premium Plus $48,100

A6 3.0 TFSI Sedan quattro (Tiptronic®) Premium $50,200

A6 3.0 TFSI Sedan quattro (Tiptronic®) Premium Plus $52,800

A6 3.0 TFSI Sedan quattro (Tiptronic®) Prestige $55,200

A6 3.0 TFSI Avant quattro (Tiptronic®) Premium $53,310

A6 3.0 TFSI Avant quattro (Tiptronic®) Premium Plus $55,830

A6 3.0 TFSI Avant quattro (Tiptronic®) Prestige $58,160

A6 4.2 FSI Sedan quattro (Tiptronic®) Prestige $60,950

S6 5.2 FSI (V10) Sedan quattro (Tiptronic®) Prestige $76,100

2010 Audi Q7 3.6, 4.2 and TDI will be available in October 2009, and pricing and equipment will be announced at a later date.

2010 Audi A8

The Audi A8 flagship sedan continues to be the embodiment of all things Audi. In both normal and long wheelbase, the car delivers buyers a level of luxury and performance unmatched elsewhere in the marketplace. For 2010, an efficient and powerful 4.2 FSI V8 engine – delivering 350 horsepower, powers the A8. The added stability and safety of quattro® is standard on all trim levels.

The A8 boasts an innovative, lightweight aluminum Audi Space Frame body construction that helps to increase fuel economy and driving pleasure. The stylish, easily identifiable profile is accentuated on 2010 models with the addition of LED daytime running lights on all models. Brilliant LED tail lights both accent the vehicle’s design and add extra visibility.

A8 4.2 FSI quattro and A8L 4.2 FSI quattro model year 2010 Pricing and Changes
(excluding $825 destination charge, taxes, title, options and dealer charges)

A8 4.2 FSI Sedan quattro (Tiptronic®) $74,550

A8L 4.2 FSI Sedan quattro (Tiptronic®) $78,400



W12 engine not available in the 2010 model year

Audi TT Coupe and Roadster

The iconic TT coupe and Roadster are back for 2010 with a simplified model lineup. With its timeless shape and inarguable performance, the Audi TT fulfills the desires of buyers looking for equal parts style and driving prowess. The efficient yet potent 2.0T FSI engine delivers 200 horsepower on command while still offering superb fuel economy– a perfect balance.

With a body shape flush with design elements from the 1920s Bauhaus style, the TT strikes a pose unlike anything else on the road. The body employs cutting-edge space-frame technology designed to be both incredibly light and strong at the same time. The construction also affords occupants a safe and roomy cabin.

Available as either a 2+2 coupe or a two-seat roadster, the TT incorporates an uncluttered interior design that harkens back to pure roadsters of the ’50s. Fine materials and the utmost in craftsmanship are obvious on every surface.

TT Coupe 2.0T FSI and Roadster 2.0T FSI model year 2010 Pricing and Model Changes
(excluding $825 destination charge, taxes, title, options and dealer charges)

TT Coupe 2.0 TFSI quattro (S Tronic ®) Premium $37,800

TT Coupe 2.0 TFSI quattro (S Tronic ®) Premium Plus $39,800

TT Coupe 2.0 TFSI quattro (S Tronic ®) Prestige $42,580

TTS Coupe 2.0 TFSI quattro (S Tronic®) Premium $45,900

TTS Coupe 2.0 TFSI quattro (S Tronic®) Prestige $51,950

TT Roadster 2.0 TFSI quattro (S Tronic ®) Premium $40,800

TT Roadster 2.0 TFSI quattro (S Tronic ®) Premium Plus $42,800

TT Roadster 2.0 TFSI quattro (S Tronic ®) Prestige $45,580

TTS Roadster 2.0 TFSI quattro (S Tronic®) Premium $48.900

TTS Roadster 2.0 TFSI quattro (S Tronic®) Prestige $54,950

Audi R8

The supercar from Audi receives an all-new powerplant for 2010. The R8 5.2 FSI delivers breathtaking performance courtesy of 525 horsepower, and when equipped with a manual transmission, weighs just 3,571 lbs. The R8 is the culmination of knowledge gleaned from repeated Audi victories at Le Mans – the world’s most trying motorsport arena.

With quattro on board, the Audi R8 takes advantage of every ounce of power, managing 0-60 mph in under 3.9 seconds when equipped with the 5.2 FSI V10. Despite the larger displacement, the 5.2 FSI still maintains beautiful poise on the track or the street, thanks to a low center of gravity and refined suspension.

Despite its light weight, the Audi R8 treats occupants to the highest material quality and comfort. A new iPod® interface is standard for 2010, as is carbon fiber on the doorsills, exterior mirrors and body kit. Comfortable, yet supportive bucket seats cradle both driver and passenger in luxurious Napa leather, and an available parking assist system means the R8 is as easy to drive as it is powerful.

R8 4.2 FSI quattro and 5.2 FSI quattro model year 2010 Pricing and Model Changes
(excluding $1,200 destination charge, taxes, title, options and dealer charges)

R8 4.2 FSI (V8) quattro (6-Speed Manual) $114,200

R8 4.2 FSI (V8) quattro (R tronic) $123,300

R8 5.2 FSI (V10) quattro (6-Speed Manual) $146,000

R8 5.2 FSI (V10) quattro (R tronic) $155,100

R8 V10 5.2 FSI quattro coupe added to R8 line