New Emphasis for Audi Design Lifestyle Articles

April 16, 2004 Source: quattro GmbH One concept – three lines quattro GmbH is shifting the emphasis of its activities in the field of Audi Design Lifestyle Articles. The objective is to assert the brand values sophisticated, sporty and progressive. Typical design criteria will further raise the brand profile. Audi design: the basis for discerning […] More »

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TRW Automotive Launches Next Generation Electric Parking Brake on Audi A6

April 15, 2004 TRW Automotive Launches Next Generation Electric Parking Brake on Audi A6 Source: TRW Auto LIVONIA, Mich., April 15 /PRNewswire-FirstCall/ — TRW Automotive has launched its next generation Electric Parking Brake (EPB) system on the new Audi A6. The system, an important step in the evolution towards fully electrical braking systems, handles emergency […] More »

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Audi RSQ: Prop-aganda!

April 14, 2004 Article by: Michael Levine It’s all propaganda – placing an outrageously styled, futuristic Audi sports coupe into the middle of a summertime sci-fi action flick. It’s an in-your-face move to get the attention of the audience. To make them react to emotionally as the four rings can be seen shuttling the hero […] More »

  Comments | By - April 14, 2004

Audi and Conde Nast Renew “Never Follow” Marketing Campaign Honoring Innovators in Music, Film, Literature, and Sports

April 14, 2004 Source: Audi of America NEW YORK — Building on the overwhelming success of the 2003 Never Follow marketing campaign, Audi and Condé Nast are continuing their partnership with a multi-tiered communications program honoring innovators in the fields of music, film, literature and sports with cultural events in major U.S. markets. Developed in […] More »

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The Making of the Audi RSQ for the Epic Movie Event “I, ROBOT”

April 7, 2004 Spheres instead of wheels, butterfly-action doors – but unmistakably an Audi In only ten weeks Audi design and model engineers realized this futuristic mid-engined sports car Great enthusiasm and a professional approach marked the cooperation between car manufacturer and movie maker Development of a production car is obviously the job of a […] More »

  Comments | By - April 7, 2004

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