chip talk on S4 board
Thread Starter
Elder Member
Joined: Mar 2000
Posts: 39,901
Likes: 1
chip talk on S4 board
Those S4 folks sure yap a lot. Anyway, there are several threads going about Audi being angry that people are chipping their S4's, messing up the turbos somehow so they are very loud, then bringing them in for warranty repair.
See the URL included. Apparently those who know over there think it may be for real.
Just a heads up. I don't want to spread the argument, just warn those who may be thinking about chipping to take a look.<ul><li><a href="https://www.audiworld.com/forum/m/s4/60874.phtml">https://www.audiworld.com/forum/m/s4/60874.phtml</a</li></ul>
See the URL included. Apparently those who know over there think it may be for real.
Just a heads up. I don't want to spread the argument, just warn those who may be thinking about chipping to take a look.<ul><li><a href="https://www.audiworld.com/forum/m/s4/60874.phtml">https://www.audiworld.com/forum/m/s4/60874.phtml</a</li></ul>
Rest In Peace
Joined: Apr 2000
Posts: 4,556
Likes: 0
I would say Audi would not be happy - they have a market to protect!
It's all so do with market positioning of the range. If we all buy S4s and chip/filter/exhaust them to the hilt so they do 0-62 in 4.5 seconds, who's going to shell out another 10K on top of that for an RS4? Add the fact that you can't get an RS4 Saloon and you could see why folks would want to chip up their S4 and Audi don't want them to...
The same applies to the A6 2.7T to an extent. They kludged the UK version down to 230hp to keep it from being too close to the 4.2 performance wise. If we chip them up to 360hp (I've seen claims that a chip/filter will do this - true or false?) and put proper sport suspension on them, what's it going to do to 4.2 sales?
I have it on good authority (somebody in the Audi chain) that Audi UK give great fat discounts on low end A8's to sell them in preference to top end A6's because they would rather have A8's out there on the roads. Don't you think the same marketing folks would love to find some way to stop us from improving the performance of our cars when they could sell us a faster one themselves?
Gosh! I'm cynical today ;-)
The same applies to the A6 2.7T to an extent. They kludged the UK version down to 230hp to keep it from being too close to the 4.2 performance wise. If we chip them up to 360hp (I've seen claims that a chip/filter will do this - true or false?) and put proper sport suspension on them, what's it going to do to 4.2 sales?
I have it on good authority (somebody in the Audi chain) that Audi UK give great fat discounts on low end A8's to sell them in preference to top end A6's because they would rather have A8's out there on the roads. Don't you think the same marketing folks would love to find some way to stop us from improving the performance of our cars when they could sell us a faster one themselves?
Gosh! I'm cynical today ;-)
Thread Starter
Elder Member
Joined: Mar 2000
Posts: 39,901
Likes: 1
A8, Saab
I don't know how the A8 got into this since it isn't as fast as the A6 4.2 or 2.7T, but it has a much higher margin for the dealer than the A6, so dealers deal more. Also, Audi runs special incentive programs for dealers on A8s in the fall at times.
In Europe, Saab is going to release factory authorized chips for their 2.0 and 2.3 (Viggen) turbo engines to add power.
Perhaps Audi should sell factory authorized chips.
In Europe, Saab is going to release factory authorized chips for their 2.0 and 2.3 (Viggen) turbo engines to add power.
Perhaps Audi should sell factory authorized chips.
Rest In Peace
Joined: Apr 2000
Posts: 4,556
Likes: 0
Audi approved chips - hmmmm nice idea
But then unoffical chips would be cheaper and offer even more HP, perhaps at the risk of taking things too far.
The reason the A8 got dragged in is because I have a big chip on my shoulder right now about Audi's marketing and model positioning. The A8 thing was just another example of it.
The reason the A8 got dragged in is because I have a big chip on my shoulder right now about Audi's marketing and model positioning. The A8 thing was just another example of it.
Thread
Thread Starter
Forum
Replies
Last Post
s4what?
S4 / RS4 (B5 Platform) Discussion
1
Jun 21, 2004 07:44 PM
mirage
S4 / RS4 (B5 Platform) Discussion
11
Jun 15, 2000 02:36 AM
