X-Post: A model of GREAT customer service...
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X-Post: A model of GREAT customer service...
Thought you A6 guys would find this as exceptional as I did....<ul><li><a href="https://forums.audiworld.com/a4/msgs/786296.phtml">https://forums.audiworld.com/a4/msgs/786296.phtml</a</li></ul>
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I'm not that surprised by this
Nick Alexander BMW comes with a flatbed when you need service. Longo used to do that as well. But now that a "tuneup" is really just an oil change, it makes sense to have these little mobile oil changing trucks come to the person, do the change and be done with it.
There used to be indy companies here in LA that offered this service, but it's much easier when you only do changes for one brand. Fewer filters to carry, familiarity with the car, etc.
This is yet another advantage to Lexus starting a dealer network from scratch, making people bid for the franchise and meet high standards from the get-go. As we well know, Audi's dealer/service network is far from state of the art or from number one status.
There used to be indy companies here in LA that offered this service, but it's much easier when you only do changes for one brand. Fewer filters to carry, familiarity with the car, etc.
This is yet another advantage to Lexus starting a dealer network from scratch, making people bid for the franchise and meet high standards from the get-go. As we well know, Audi's dealer/service network is far from state of the art or from number one status.
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Very nice. Think Audi should go to customer paid ( retail rate ) routine
service and average dealer sales profit of 4-6K per car. Yeah, the ES is an exception - what can you expect from a Camry in drag ? Sales profit average for Audi in Ca before expenses is 1500 to 3000. Hmmmmm.
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April - please do not tell me again that the margin on Audi's is so much lower
That the dealers can not afford to do this type of stuff. Of course this is in SoCal, so about 90% of the time, the tech can do this outside.
I have seen a big investment by my dealer I use in Dallas. They are certainly trying harder, though the results are uneven.
It is a philosophical difference more than a financial one.
I have seen a big investment by my dealer I use in Dallas. They are certainly trying harder, though the results are uneven.
It is a philosophical difference more than a financial one.
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...and they get the free use of that parking lot to do the service...
...a service bay costs money; that cost is avoided by doing on other people's land. So it might not be quite so expensive as people think.
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April is correct. Audi was the first luxury brand to offer free maintenance for 4yr/50,000, plus...
There is no dealer holdback as on most other makes. The markup on Audis is not as much as other makes as well. Considering where Audi was in the mid-late 80's, one would think customer service would be at the top of the list, but I think Audi, and rightly so, focussed on putting out a better product. I think the customer service network needs work, but I admit my dealer here in Indianapolis is pretty good, and the Audi Service representative has always been very responsive, informative, and willing to go the extra mile. Without the large volume of other dealers, (I have never seen a stand alone Audi dealer, mine is an Audi/Vovlo/Jaguar/Porsche), it is more difficult to set up this network. Lexus, Acura, BMW, and Mercedes dealers are typically stand alone. Maybe it is time Audi invests in a dealer network to establish better customer service, but they need to establish a higher volume and better margin on the products they sell. Audi has done a better job than the other makes at putting together a well-architected and engineered product with high technology and quality materials. It is easier to concentrate on one element at a time instead of trying to do everything at once. Now that the products are there, maybe they can start to improve the dealer network.
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You can accomplish much more with 2 to 5 times the profit margin.
Like I've said before, if Audi would make dealers hold the price to one level, sales would dip briefly and then continue. It's not like the product is overpriced to begin with. Much more importantly, AoA would have to use a cattle prod to beat off potential new dealers. Nothing like the potential for consistant high profits to bring out the pros. The owners of the Lexus dealerships would want to play ball, and know how to do it right. Audi could set standards to a high level and have dealers eager to comply.