Woman to run Saab USA
(even though a lot of dealers are quite unhappy)NORCROSS, GA (Saab press release)- Debra Kelly-Ennis has been appointed President and Chief Operating Officer for Saab Cars USA, effective October 1, 2002.
"We expect the largest share of Saab's global growth to continue to come from our single largest market - the U.S.," said Saab Automobile AB's President and CEO, Peter Augustsson. "We have a clearly defined product strategy in place beginning with the launch of the all-new 9-3 Sport Sedan that spearheads the arrival of an entirely new family of vehicles. We are delighted to have Debra Kelly-Ennis join the Saab family. With her experience in marketing, sales and driving strong business results, she is highly qualified for the job," he said.
Kelly-Ennis joined GM in 1999 as the brand manager for Chevrolet S-10 trucks. Over the past year, Kelly-Ennis has led the challenging phase-out of Oldsmobile, including the successful redeployment of personnel, effectively managing dealer relations and marketing Oldsmobile products.



