Phaeton/VW/Audi in today's WSJ
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Phaeton/VW/Audi in today's WSJ
Volkswagen Stalls on Several Fronts
With its Phaeton sedan, Volkswagen last year joined the parade of auto makers trying to tap the luxury market. But only 3,009 moved off lots by the end of the year, underscoring the auto maker's problems and offering a cautionary tale for the plunge into luxury.
...
heh, I'm sure some of us saw this coming...<ul><li><a href="http://online.wsj.com/article/0,,SB105234235391771900,00.html?mod=home%5Fpage%5F one%5Fus">WSJ Article (Subscription required)</a></li></ul>
With its Phaeton sedan, Volkswagen last year joined the parade of auto makers trying to tap the luxury market. But only 3,009 moved off lots by the end of the year, underscoring the auto maker's problems and offering a cautionary tale for the plunge into luxury.
...
heh, I'm sure some of us saw this coming...<ul><li><a href="http://online.wsj.com/article/0,,SB105234235391771900,00.html?mod=home%5Fpage%5F one%5Fus">WSJ Article (Subscription required)</a></li></ul>
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If VW really wants to play they will need to do like Lexus & infinity - build a new brand.
You would think after similar flops with 929s, Millenniums, Cresida , ect. that trying to turn what many preceive as an "economy" brand in to a "luxury" brand is an up hill battle. I still think its funny that in Japan - Toyota sells what comes here as Lexus.
But wait - VW already has Audi !!!! oops that's the sport brand only. Ahh - the Tuetonic mindset.
But wait - VW already has Audi !!!! oops that's the sport brand only. Ahh - the Tuetonic mindset.
AudiWorld Senior Member
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That's true, the Lexus name brand is unknown in Japan, except...
the status buyers, who import back into Japan left-hand drive Lexus versions, just to be different. Toyota does use, however, the Lexus name plate elsewhere in Asia.
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That's an excellent question.
The VAG CEO was already quoted in February, offering his opinion that there is no qualitative difference or brand hierarchy between VW and Audi.
With one swoop, he K-oed perceptions of Audi as a premium brand, and no doubt alienated thousands of current Audi owners here in the USA. I did not need to read that my A6 Avant is no different than a Passat wagon with 4-motion.
With one swoop, he K-oed perceptions of Audi as a premium brand, and no doubt alienated thousands of current Audi owners here in the USA. I did not need to read that my A6 Avant is no different than a Passat wagon with 4-motion.
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