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Tomorrow's inauguration will be slabbed in Audi's advertising butter

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Old Jan 19, 2009 | 12:19 PM
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Default Tomorrow's inauguration will be slabbed in Audi's advertising butter

good to know! i'll be watching!

HERNDON, Va., Jan 16, 2009 - Audi today announced it will help Americans experience the inauguration of President-elect Barack Obama with unprecedented sponsorships of television and online coverage, along with special newspaper sections keyed to the historic Jan. 20 event.

To reach more than 8.6 million readers, Audi will launch its Jan. 20 inauguration program with an eight-page "Progress Is Beautiful" newspaper insert.<ul><li><a href="http://audiusanews.com/newsrelease.do?id=1166">http://audiusanews.com/newsrelease.do?id=1166</a</li></ul>
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Old Jan 19, 2009 | 02:33 PM
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Nice to see they have so much money to burn.
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Old Jan 19, 2009 | 03:50 PM
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Default Obviously you're not a brand manager or in any kind of marketing...If you were...

you'd know that this will provide one hell of a bang for the buck, no matter what your body politic
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Old Jan 19, 2009 | 03:59 PM
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Default No, I'm not..but in todays times, it's foolish to think that someone will buy an Audi..

...because Audi sponsored the inauguration of Obama.
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Old Jan 19, 2009 | 04:30 PM
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Default audi's hoping all the white obamites will buy their cars....

plus adding minorities that gravitate to japanese (lexus or infiniti) or Benz, BMW.
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Old Jan 19, 2009 | 04:33 PM
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Default what's Audi's target demographic?

the tie between the brand and the "market" is pretty loose.

my dealer's down to 2 a month....ooooh, they should have used it to subsidize their leases more. that would have brought down inventories.
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Old Jan 19, 2009 | 05:10 PM
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Default That's not my point nor do I think it's Audi's...It's about getting the brand out in...

front of as many people as possible. Remember, the four rings has a lot of catching up to do. Their comp set has been out spending them for many, many years. Having been driving Audis for the past 20 years...It's nice to see them trying to evangelize the brand at every opportunity. They have been the best kept secret in the car industry for far too long.
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Old Jan 19, 2009 | 05:12 PM
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i think you need some bigger sig pics....8^)
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Old Jan 19, 2009 | 05:13 PM
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LOL!
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Old Jan 19, 2009 | 05:21 PM
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Default What's the point of getting the brand out in front of the people, and then they..

go to a dealer and find no financial bargain.

BMW - 0.9% for 5 years

Audi - <b>7.9%</b>

The money can be better spent to where it's needed to close a deal.

This goes back to my original statement of seeing that they have so much money to burn, but it's being wasted.
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