Baltimore auto show....Another poor showing by audi
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Baltimore auto show....Another poor showing by audi
I was up in Bmore this week for work and happened to be there during the auto showing. I must say, Audi really needs to step it up. 5 cars (Q7, A4 cab, A4, A6, and A8). Very pitiful next to BMW, Porsche, and Mercedes. If audi wants a bigger market share in the US i think they should step it up a little at the auto shows.
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Re: You can't tell me they wouldn't want a larger market share.
I would say UR correct about increased market share being sought. There is a breakeven/profit point on any car, and the more you sell the more profit gets loaded on top of a particular model.
As far as worrying about resale, that is our problem, not Audi's. And they've already made their money on leased vehicles on the financing, assuming it's thru AOA...which it predominantly is.
Fact is Audi is way up there on market share worldlwide, vs direct competitors. At least with the A4. For 2005 Audi sold 320,000+ A4's to BMW's 450,000+ 3 series. However, in the US it's about 5 to 1 in BMW's favor.
D-
As far as worrying about resale, that is our problem, not Audi's. And they've already made their money on leased vehicles on the financing, assuming it's thru AOA...which it predominantly is.
Fact is Audi is way up there on market share worldlwide, vs direct competitors. At least with the A4. For 2005 Audi sold 320,000+ A4's to BMW's 450,000+ 3 series. However, in the US it's about 5 to 1 in BMW's favor.
D-
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Re: You can't tell me they wouldn't want a larger market share.
"As far as worrying about resale, that is our problem, not Audi's. And they've already made their money on leased vehicles on the financing, assuming it's thru AOA...which it predominantly is."
That's just completely wrong!
I'm going to get into this on here because you guys are blinded....
But, increasing market share for Audi is NOT in their long-range plan. It doesnt' make any sense and simply won't happen. It's not a viable business model for them. They need to focus on maintaining their market share. But this is getting increasingly harder because of their absurd pricing strategy. They need to focus on global cost reduction, manufacturing improvements, and realigning their product to match their historic position in the market.
I don't see any of that happening in the near future. I don't have much hope for VW/Audi in the long term.
They can't and they won't compete with BMW/Mercedes/Lexus in the market.
I think many people forget that historically Audi has been a niche brand in the US. In Europe they are more mainstream. But the European market is flat/declining and Audi is not positioned correctly for the future.
They must focus on the niche brand status and forget volume!
That's just completely wrong!
I'm going to get into this on here because you guys are blinded....
But, increasing market share for Audi is NOT in their long-range plan. It doesnt' make any sense and simply won't happen. It's not a viable business model for them. They need to focus on maintaining their market share. But this is getting increasingly harder because of their absurd pricing strategy. They need to focus on global cost reduction, manufacturing improvements, and realigning their product to match their historic position in the market.
I don't see any of that happening in the near future. I don't have much hope for VW/Audi in the long term.
They can't and they won't compete with BMW/Mercedes/Lexus in the market.
I think many people forget that historically Audi has been a niche brand in the US. In Europe they are more mainstream. But the European market is flat/declining and Audi is not positioned correctly for the future.
They must focus on the niche brand status and forget volume!