A4 (B5 Platform) Discussion Discussion forum for the B5 Audi A4 produced from 1995-2001 B5 FAQ

Bitchin' about Audi of America (long)

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Old Dec 19, 1998 | 11:39 PM
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Stu Koch
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Default Bitchin' about Audi of America (long)

In my short term as an owner of an A4, I have come to the simple conclusion that Audi of America is just a poorly run company. It seems to me that they care little about the "enthusiast" driver that this car is built for, and cater more to all the soccer moms that can't tell an accelerator from a brake pedal.<p>I can understand that A of A must be careful because of their past problems, but their lack of options and support that they give to Audi owners is remarkable. Compared to BMW of America, this company seems to be almost comatose. BMW offers its customers a full range of accessory items, everything from key rings, to body mods (not to mentions tons of OEM wheel options). In addition, BMW allows its customers to upgrade their automobiles from certified Dinan shops.<p>Now, the lack of ALL of these services would not upset me so much if Audi of America did not have any of these resources available to them. However, with the availability of a full line Quattro GmbH accessories to European owners, and a very close relationship with MTM, I find it inexcusable that Audi has chosen to ignore the "enthusiast".<p>Granted, A of A offers us a very nice selection of coffee books and videos, but if they really want to keep me as a repeat buyer they must step up their service and support after purchase.<p>Anybody feel like filing an electronic petition to A of A?<p>-Stu Koch<br>99 2.8qts<br>
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